Every retailer with a physical store has to work incredibly hard to attract and engage shoppers. Shop windows and in-store displays have to be regularly updated to tempt people through the door. Regular interior redesigns encourage repeat visits and browsing, but creating the displays can...
Many of us are making small changes in our workplaces and homes in order to reduce our environmental impact. Have you switched from plastic to sustainable corrugated cardboard packaging or changed the lightbulbs to energy-efficient LEDs? Maybe you drive an electric car or have introduced...
A few decades ago, large brands were competing for shopper’s attention with big, bold and bright packaging. It reached a point when the volume of information was overwhelming and the items that stood out were those in minimalist packaging. Against a riot of colour and graphics,...
It is argued that packaging is at least as important as the product it contains. It provides the opportunity to communicate considerable information in an instant, whilst also serving a practical purpose. It can make the difference between your products making it into the shopping...
Although corrugated cardboard offers protection and insulation, your products may require more. Bubble wrap, polystyrene balls and air pockets have been widely used to help keep products in pristine condition during transportation. They certainly work, but with a growing number of organisations making moves to...
Glastonbury Festival may be the largest greenfield festival site, but it is still a working farm. Owners Michael and Emily Eavis care about the environment with a passion. Following every festival, considerable donations are given to Greenpeace, along with Oxfam and WaterAid. Over the years, they...