For many years, Amazon was criticised for excessive packaging. The smallest of products were often sent in large cardboard boxes. In response to this, the global company tried attaching delivery labels to product packaging, which completely removed the need for boxes. This was a simple solution,...
Customer experience has been identified as a primary differentiator, but as more of us chose to shop online, how can brands build connections with their customers? Packaging is the one element that is consistent with all e-commerce deliveries, so packaging design has to play a...
With a keen interest in the circular economy, Aylesbury Box Company enjoy design ideas that encourage packaging reuse. From beautifully constructed and printed boxes to packaging that becomes part of the product, we have showcased some examples in our blogs. The latest product to come to...
Metallic print and foil blocking have long been a popular choice for Christmas gift packaging. Over the past year, there has been a shift, as metallic elements have filtered into every season. From clothing and interiors to packaging and publications, metallics have been bang on-trend. Pantone...
Corrugated cardboard has many properties that make it ideal as a packaging material, however, as a paper-based material, it is typically best kept away from damp conditions. There seems to be one major exception to this rule. Through the summer months, the lightweight, robust qualities...
Every year, packaging design awards showcase innovative ideas, on-trend styles and creative brilliance. A look at the nominations and winners can inspire fresh thinking when it comes to updating packaging design. The HOW International Design Awards is one example. We’ve taken a look at some of...