The use of colour is a crucial element of packaging design. As consumers, we have an emotional response to colours and associate them with certain qualities. As an example, when it comes to food packaging, shades of blue are rarely used. This is because we...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...
As customer service week is in full swing, we’re turning the tables for this blog. In our usual packaging articles, we aim to provide valuable advice. We want to break down the barriers, explain how packaging solutions can be achieved and provide information that allows you...
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to...
The beauty and cosmetics industry is thriving. It currently represents the fourth largest consumer packaging market in the UK, but alongside many other industries, it’s facing new challenges. A high percentage of beauty and cosmetic products are currently packaged in plastic. Consumer pressure means that action...
The subject of single-use plastic was a major point for debate at this week’s Liberal Democrat Party Conference. MP Alistair Carmichael suggested that the Government should be doing more to tackle the problem and presented the idea of a complete UK ban on single-use plastics...