One of the recent packaging design projects we have worked on is for an Oral Health company. Georganics produces natural and sustainable toothbrushes and toothpaste. Their products contain no plastics, no synthetic chemicals and no toxins; just naturally sourced ingredients. With an ethical approach, the company...
If 'YouTube Unboxing' is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we...
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power...
Are you one of the many parents who has invested time and money in the ‘must have’ toy, only to watch your child spending more time playing with the big cardboard box it was packaged in? It’s a familiar story. The novelty of the toy soon...
Aylesbury Box Company has worked hard to ensure that environmental credentials underpin our processes and products. Our knowledgeable team promotes the recycling of packaging. They have assisted many brands in the switch from plastic to cardboard packaging. We are always delighted to hear about other brands...
The Organisation for Economic Cooperation and Development (OECD) has identified that 3.3% of goods sold online are counterfeit. Working in partnership with the EU Intellectual Property Offices, the report suggests that intercepted, illicit merchandise costs the global economy £384.4billion a year. Brand authentication plays an important...