On 11 & 12 April, thousands of people will gather at ExCel London for the International Franchise Show. What’s this got to do with packaging? Well, as we can deliver branded boxes to multiple locations across the UK, we can meet your franchise packaging needs.
What is a Franchise Business?
Franchising starts with a profitable company that has a proven track record. If there is a demand for the product and/or services in other locations, you might consider a franchise business model.
To do this, you create a package, which outlines every detail of how you run their business. That includes company values, and every policy and procedure. The aim is to enable others to buy into the brand and replicate the concept. It offers an effective way of expansion and growth, without a large central investment.
For those who want to start a business, a franchise is a lower-risk option than starting from scratch. You pay for the franchise and this outlay offers a comprehensive support package with everything you need. It removes the trial and error stages, which see many start-ups fail. You just need to follow the model and maintain the brand reputation to be successful.
Consistent Franchise Packaging
Achieving brand consistency when your company is managed by multiple franchisees is a challenge. It depends on providing and following detailed instructions on every aspect of the business.
For retail franchises, packaging can be the first tangible interaction that customers have with your brand. Therefore, although it seems like a minor consideration, packaging is critical to your reputation.
It’s not simply a case of providing boxes printed with the same branding. It also includes standardised presentation, which means understanding the pick and pack process, as well as what appeals to the customer and provides a positive unboxing experience. When a customer makes a purchase in Leeds, the contents of the box should look identical to a purchase made in London, Llandudno, Launceston or Lanark.
Franchise Packaging Tips
Opt for best fit boxes
An off-the-shelf box may not be the ideal size for your products. This can force franchisees to use bubble wrap and other void fillers to protect the goods. As many customers favour sustainable packaging, any excess can be viewed negatively and may impact your brand reputation.
Include inserts in the design of your packaging
In addition to best fit boxes, use inserts to enhance the protection of goods and minimise the risk of damages. In addition, inserts standardise presentation. If there is a set place for every item, each box will be packed identically.
Use one packaging manufacturer
Although your franchisees could be located far and wide, it is advisable to use one packaging manufacturer to print and supply boxes. These are the reasons why:
- It is cost-effective as just one set of tooling and printing plates need to be created.
- You may also get a preferential rate for a higher-volume run.
- The manufacture and print quality are standardised.
- Regular packaging order deliveries can be set up, with the option of stock holding and call off service, to reduce the risk of any franchise running low.
- Any changes to the box style, inserts or print design only need to be communicated to one packaging company.
Packaging Delivery to Multiple Destinations
A quote from Aylesbury Box Company includes the cost of shipping to one, agreed destination. However, we regularly divide and ship large orders to different sites or branches. This can be coordinated to provide a single delivery date. Our retail customers have found this useful for seasonal promotions, point-of-sale displays and when rebranding.
We are a UK packaging manufacturer, with on-site production and printing. Established in 1987, we are considered a responsive and helpful supplier of branded boxes and inserts that best fit your products. Partner with us and get your franchise packaging sorted!
For further information, call 01296 436888 or email enquiries@abcbox.co.uk.
