All Change for Discovery Set
Did you know that premium men’s fragrances are the fastest-growing market in the beauty industry? The desire to smell fantastic and make a great impression has heightened interest in masculine colognes. So, how do you find a signature scent that conveys your individuality? One option is a discovery set to sample a full brand range. Fortunately, we’ve recently helped Thomas Clipper with the box, so let us tell you more.
Introducing Thomas Clipper
Thomas Clipper is an independent British brand that is celebrating a decade in business. The founders launched with a crowd-funded stylish razor. Superior quality wash bags and shaving sets were then added to the range of grooming products for modern men.
Artisan Fragrances
Having started to build its profile as a premium brand, Thomas Clipper introduced three artisan fragrances; City, Country & Coast. These received rave reviews in leading publications including GQ, Grazia, Esquire and Monocle magazines.
The quality fragrances were personally blended by the founders in Grasse, France. This region is known as the fragrance capital, where the team benefited from the knowledge of specialists. These experts helped them understand more about developing colognes and taking them to market. With the blends finalised, production began in the UK.
Over the years, four further fragrances have expanded the collection. And, each is crafted with the same care and attention. In addition to the full bottle sizes, Thomas Clipper offers a sample pack of miniatures. This discovery set enables you to work out your preferences and even mix things up to create a unique signature scent!
Check out some customer feedback:
“I love the sample pack. It’s a great way to learn the subtle differences between each scent. I wear different scents depending on my mood and where I am going.”
“Purchased the Discovery set recently and can honestly say that every fragrance is superb!”
“I brought the sample box as my teenage son wanted a first cologne and I thought a set would be a good start. Little did I know how good! All the men in the family are trying a different cologne each day.”
Fantastic Offer for the Perfect Gift
Thomas Clipper has a great offer if you are stuck on what to gift a man in your life this Christmas. They are offering you 15% off a Discovery Set if you order before the end of November (while stocks last).
Use this link to order a discounted Discovery Set or apply code ABC_SPECIAL_OFFER on the website. That’s one gift dilemma sorted!
Redesigning Packaging for Thomas Clipper
When it came to redesigning the packaging, we were sent the original discovery set in the mail and asked to make improvements. Founder Matt spoke with Martin about small changes to the packaging and product presentation that would better reflect the brand image. However, as we were advising on the options, Matt received a delivery through the door. The timing was perfect, as this prompted a more significant change to the packaging design.
The delivery was a slimline, letterbox-friendly box and he asked if we could achieve a similar solution for their packaging upgrade. So, we set to work, creating a viable solution. The new packaging design is constructed from card, rather than corrugated cardboard, yet protects the product. Inside, each sample bottle has a designated section, with the names printed on the box.
Travel-friendly & Environmentally-friendly Packaging
The new discovery box looks classy, uses far less packaging material and is about two-thirds smaller than the original. Fortunately, this enabled Thomas Clipper to deliver a travel-friendly solution, which had been requested by customers. In addition, the smaller size reduces production and delivery costs and lowers the environmental impact of each order.
Sustainability has been a priority for Thomas Clipper from the outset. The fragrances are blended with 100% organic alcohol and the whole Thomas Clipper range is totally vegan-friendly. That means no products are tested on animals and no animal products are used in production. On top of that, shipping is carbon offset and the company uses 100% recyclable packaging.
The team were delighted with the packaging upgrade and the new look discovery sets were quickly uploaded onto the website.
“We’re out to make the best men’s fragrances in the world and of course, our customers care that we’ve had all the right reviews in GQ and the rest. But they also care about the impact the products they buy have on the world. So working with ABC to create a better looking, more functional and – crucially – less wasteful Discovery Set was a really positive experience. Better looking and more sustainable packaging means more customers will take the leap, support our small British business and discover our fantastic range of unique independent scents.”
– Matt Brown, Founder, Thomas Clipper
Packaging Dilemmas Solved
Has the time has come to review and update your product packaging? If so, get in touch! We specialise in bespoke boxes and cardboard solutions tailored to your requirements. Equally, we’re happy to advise on cost-effective, sustainable packaging that looks the part and reduces waste. So, what are you waiting for?
Call 01296 436888 or email enquiries@abcbox.co.uk
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