Terms like ‘Circular Economy’ and ‘Regenerative Production’ come up in conversations around sustainability. They inform product and packaging design, business planning and marketing messages, but what do they mean? Following on from our article about environmental claims, brands need to have a collective understanding of eco...
The beauty industry is known to produce high volumes of packaging, amounting to around 120 billion units per year. Much of this is not recycled. Many beauty brands are keen to ditch the reputation for excessive packaging, single-use materials and an on-trend throw-away culture. Companies including...
Your sweet tooth kicks in. You hunt through the cupboards in the hope of uncovering a hidden snack, no joy. You weigh up whether it is worth driving to the shops. If only a box of treats could be delivered to your door… This scenario inspired...
GQ and Vogue are talking about it and celebrities are doing it, so get on board with the refill movement. As restrictions lift, more of us are returning to the office. The route of your commute may not have altered, but habits have changed. We’ve become...
The beauty industry has long relied on plastic packaging. All of those little pots, tubes and containers create considerable packaging waste, but things are changing. A greater understanding of the environmental impact and shift in consumer habits has prompted fresh thinking. Leading brands are now...
In the world of sustainable packaging, there is something worse than single-use plastic bottles. Although they are a serious cause for concern and they are having a negative environmental impact, plastic bottles can be recycled. This is not always the case for packaging that is...
Through most of the lockdown period, the UK has experienced unseasonably good weather. If you have a garden or can get out for local walks, it is delightful. Still, many people pine for a day at the seaside. There is nothing like water stretching to the...
To preserve and protect natural resources we need two major opportunities. Firstly, the tools to raise awareness around the globe. Secondly, innovation to improve processes, so that waste is minimised. Back in 2000, there was a European Declaration on paper recycling. It stated that by 2020,...
Over the Christmas period, we generate 30% more waste than at any other time of the year. With a fresh approach, it is possible to reduce waste and boost recycling rates. This article provides some small changes that can help you to have a greener...
Anyone involved in marketing is well-aware of how product packaging, colours and imagery, price and position on the shelf can influence buyer behaviour. Subtle tweaks to a message or a change in font can be all it takes to make your product more desirable. We’ve been...