Product labelling and information on packaging is being noticed more than ever before. As a result, the details supplied can help to differentiate a brand and influence purchasing decisions. Is your product packaging making the most of all available space? Information Guides Purchasing Decisions for Consumables The...
Last month, Aylesbury Box Company delivered 2000 litho-printed cartons to Nadia Pomfret, owner of a new enterprise, Ally Candles. These presentation boxes will hold her range of natural candles. Every new business owner has an emotional attachment to their venture. They have to invest considerable time,...
Brexit rules, Covid-19 restrictions and rapid shifts in customer behaviours; as a business owner, it can feel as though you have no control over anything. As an e-commerce business, the design of your product packaging and shipping boxes is something that you can take control...
The European Packaging Preferences 2020 Study gathered responses from 5,900 consumers in 9 countries. What were their perceptions and preferences regarding the different packaging materials? How does this influence buying decisions? The study revealed that cardboard was the packaging material that won the consumer vote. They...
With waves of redundancies being announced, there is a surge of people seeking new job opportunities. Some have been rethinking their career path. Entrepreneurial sparks have been lit and they can see an opportunity to set up an online business. Whilst you may have a wonderful...
Retail packaging is often an afterthought in product development. The goods are designed and manufactured and then shelf appeal is considered. Bespoke packaging is created around the product to offer protection and anti-tampering. Shape, style, font, colour and imagery is used to attract the attention...
At this time of year, there is one thing in shorter supply; natural light. We wake in the dark and the days are short. We need to turn the lights on in order to get things done. Apart from bumping up the energy bills, over-reliance on...
Cardboard boxes were first introduced as a packaging container in the 1850s. Until recent years, they have been largely utilitarian in design. Used for bulk deliveries, these robust beige boxes transported goods from the factory warehouse to the storeroom. They were out of sight and...
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power...
Aylesbury Box Company has worked hard to ensure that environmental credentials underpin our processes and products. Our knowledgeable team promotes the recycling of packaging. They have assisted many brands in the switch from plastic to cardboard packaging. We are always delighted to hear about other brands...