On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing...
Shop window displays have always been a vital marketing tool for retailers. Attract the attention of potential customers and you have the opportunity to entice them through the door. Christmas is when the big names pull out all the stops for a show stopping window display....
Back in 1926, Coco Chanel designed a Little Black Dress (LBD) for Vogue magazine. This wardrobe staple wasn’t a showy number, its appeal stemmed from its subtle simplicity and attention to detail. Designers of luxury packaging can learn from such classics. Coco’s dress offered stylish women...
The vast majority of goods are packaged. In addition to the primary packaging, many are boxed up in secondary packaging for safe transportation and storage. Efficiency through the packaging process is essential for delivering to customer expectations and making a profit. In an environment where every...
Packaging waste is a problem associated with online retail. Many ecommerce companies have been criticised for sending small items in large boxes, with excessive use of air filled plastic. It’s no longer acceptable. Customers are increasingly mindful of waste issues, with plastic pollution being the...
GADD&Co brings together the artistic flair and retail expertise of two lifelong friends. The company produce uniquely designed tableware, including coasters, placemats and table savers. With an online shop and stockists, the company were keen to find a protective packaging solution. The boxes had to be...
Not everyone is cut out for the gym, but with increasingly sedentary lifestyles, it’s more important than ever to encourage everyone to get active. If you want to boost participation, it is essential that the activities are accessible. This means they should ideally be free...
Do Cardboard Tubes Provide a Better Packaging Solution than a Box? Rolling up paper or textiles is a good way to minimise the risk of the item getting creased. This is why posters, maps and other large paper prints are typically packaged in a cardboard tube....
Have you got a packaging idea that needs developing? Aylesbury Box Company can help! Packaging Design Challenges This image is the template for a cardboard cup holder. The designer had been working on an idea for a while, but whilst he was almost there, it wasn’t quite...
Back in April, we wrote about Water To Go, one of our amazing customers who are committed to providing access to clean, safe to drink water in reusable water bottles. Their unique bottles include a filter that instantly makes river, pond or any non-salt water...