In our previous Printed Packaging article, we explored print options for cardboard packaging and colour matching. Continuing the printed packaging theme, we now offer some design considerations. Positioning of Design Elements on Packaging Packaging is usually printed flat, then folded in a box. This means that consideration...
Don't be bland. Your retail packaging and shipping cartons are an important part of the customer experience. They are often the only physical contact with your company, so they need to reflect your brand. A pop of colour, a stunning illustration and iconic typography add to...
The Oxford Foundry All-Innovate 2020 Winner was Neurolytic Healthcare, a precision medicine company. As part of their research and development process, they needed boxes to send sample collection kits and information to study participants. As a relatively local organisation, they visited Aylesbury Box Company to...
We know there is no magic wand to get us in shape. It takes a balanced diet and regular exercise to keep our body healthy, strong and toned. However, when we do commit to getting and staying fit, we want to notice the difference. If you...
Aylesbury Box Company has recently delivered an order of printed shipping boxes to Kings Farm Shop in Buckinghamshire. This local business has been established for over 40 years and has always focused on providing fresh produce. As an experienced butcher, owner Garry King has ensured that...
Paper-based packaging is nothing new. Paper bags, cardboard boxes and carton board containers have been widely used to store and transport goods. As specialists in cardboard packaging solutions, we work with customers from all industries, but surprises still come our way. We are fascinated by...
In the 2019 Royal Mail report ‘UK Subscription Box Boom’ it was revealed that 27.5% of the population were signed up to at least one subscription service. As the opportunity to browse the shops has been hindered by Covid-19 restrictions, consumers have further increased their...
Colour transforms a non-descript box into a beautiful branded item of packaging, but what do you need to know about printed packaging? Colour Association and Packaging Design We have an innate emotional response to colour; it influences our mood and our reaction to certain brands and products....
This year has certainly helped us all to appreciate who and what is important. Good health and great company make it easier to deal with all of life’s challenges. A gift package can be the perfect way to show appreciation to those who have been...
When an order is received, packed and dispatched, does it matter what the packaging looks like? The customer has already paid and if they are happy with the goods, that’s good enough – or is it? Let’s consider things from the customer perspective. Scenario One - A...