The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...
The market is flooded with goods and competitors. With so much choice, consumers can afford to be picky. As a business, you need to use every available tool to help your business stand out from the crowd. From exceptional, personalised service, through to bespoke boxes...
Order a product online and your delivery box may include ‘Fragile’ or ‘This Way Up’ to improve the chances of the item reaching you in good condition. This is one small step in increasing customer satisfaction and reducing the number of returns, but beyond handling...
It may seem as though everyone is shopping online, but data from the Office of National Statistics reveals that in 2017 ecommerce accounted for 16.9% of purchases. This figure may be surprising, but ecommerce is still a relatively new concept. The rate of growth has certainly...
Demand for cardboard boxes is on the up. A sturdy packaging staple, they have proven their worth as a cost effective and robust means of transporting goods. There’s no need for radical change, but is it time to see cardboard boxes in a new light? Plain...
There was a time when catalogue shopping was all the rage. The customer browsed huge, bulky mail order catalogues for the latest fashions and homeware. Once dream products were found and page numbers recorded, the detailed order form was completed by hand. When posted, it...
With affordable technology on side, there’s never been a better time to start-up your own business. Whatever your idea, the starting point should always be to clearly define your ideal customer and identify exactly what they want. It’s important to consider the entire customer journey, not...
Packaging waste is a problem associated with online retail. Many ecommerce companies have been criticised for sending small items in large boxes, with excessive use of air filled plastic. It’s no longer acceptable. Customers are increasingly mindful of waste issues, with plastic pollution being the...
The rise of online shopping has certainly reduced footfall in the UK’s High Streets. This in turn has reduced the volume of shoppers travelling to town and city centres. Unfortunately, the shift in consumer behaviour hasn’t solved the congestion problem, as delivery vans are bringing...
Ecommerce continues to provide an area of growth for retailers, but it takes more than a mobile responsive website to succeed online. Attracting and converting virtual shoppers requires a very different approach than your in-store strategy. Let’s consider ecommerce packaging. The need for eye-catching designs is...