The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there...
Unique packaging design can elevate a brand favourite, help to launch a new product or support a local initiative. The exclusivity of limited-edition packaging adds to the sense of value; the product can go from an everyday essential to a collectable item. Should your brand...
How are conscious consumers shaping the landscape for manufacturers and retailers in 2022? In December, the Chartered Institute of Marketing (CIM) released research. Dreaming of a Green Christmas revealed that 53% of UK adults were opting for more environmentally-friendly celebrations. From selecting sustainable packaging and reusing...
France has placed a ban on plastic packaging for the majority of fruit and veg, which commences in the New Year. Whilst dramatic actions like this are necessary to turn the tide on environmental damage, there are concerns that such actions may increase food waste...
It is widely agreed that radical changes in resource management, business processes, product design and packaging are required to tackle environmental issues. Change is happening because many companies see the financial, social and eco-benefits of energy efficiency and waste reduction measures. We have recently read about...
Transforming plain shipping boxes into branded packaging doesn’t need to be complex or costly. Take the example of Beer Snack Club, a recently launched craft beer and snack pairing subscription box startup. They wanted to keep things simple and were mindful of budget, but they...
The countdown to Christmas provides an ideal opportunity for brands to raise their profile and entice new customers with festive packaging designs. This can encompass a simple twist to the usual font or colour or a completely fresh packaging concept. Either way, a seasonal design...
Are you a small business or start-up looking to bring a new product to the food and beverage market? Tantalising the public’s tastebuds with fresh flavours is an exciting prospect, but this is a challenging market to enter. You might love the taste of your grandmother’s...
With growing concerns around social and environmental impact, it’s not enough to know that your processes are sustainable. Companies need to be curious and discerning about their supply chains. Is every step of the process ethical? For some products, the product and packaging supply chains...
Terms like ‘Circular Economy’ and ‘Regenerative Production’ come up in conversations around sustainability. They inform product and packaging design, business planning and marketing messages, but what do they mean? Following on from our article about environmental claims, brands need to have a collective understanding of eco...