When it comes to creating professional and exciting packaging, the skills of a graphic designer are worth paying for. A strong brand image can transform the look and feel of your product range. Having spent time developing a new packaging concept, it’s disheartening when we receive...
All UK businesses have an obligation to recover and recycle packaging waste. If you feel that this is a burden, you may like to refer to the recent Valpak Packflow 2025 Study. The data suggests that the cost of this resource management is significantly lower...
If you are looking to inject excitement into a long standing product, a highly effective option is to create limited edition packaging. We’ve all seen the leading brands offering an alternative to their standard packaging to celebrate events such as The World Cup or Christmas. Not...
When it comes to environmental criteria, plastic has a bad reputation. It may have a myriad of practical uses, but there are two primary problems with plastic: It isn’t biodegradable Only 14% of plastic waste is collected and recycled These two factors result in a high...
How Retail Packaging Influences Buying Decisions Have you seen the ‘Eat Well for Less’ series on television that encourages families to reduce their food shopping bill? As part of this programme, favourite food items are placed into plain, non-branded packaging. The twist is that certain items are the...
A magazine subscription has long been a popular means of receiving your favourite publication through the door, but in recent years the subscription business has boomed. We now have the option of subscription to wine clubs, pet food packages and food boxes, to name but...
Packaging plays a vital role in protecting goods during transportation and storage, but it also helps to protect your brand. Any company wants to be associated with providing a quality product that satisfies the needs of its customers. When time and effort is put into quality...
Every time we go shopping we’re presented with a range of options. We typically opt for familiar brands, but can be swayed by such factors as price, promotions and packaging. In the past, the packaging that ‘shouts loudest’ may have won favour. Bold, colourful designs, emblazoned...
At this time of year, you might start to select wrapping paper, boxes and packaging in which to present your Christmas gifts. You could simply hand them over as they are, however the packaging adds an extra dimension; the element of surprise. As a child little beats the...
At this time of year, many of us are packing for holidays. As we anxiously weigh our case to check if it is still within the weight restriction, or sit on our bag in a bid to do it up, we may ponder the best...