Colour transforms a non-descript box into a beautiful branded item of packaging, but what do you need to know about printed packaging? Colour Association and Packaging Design We have an innate emotional response to colour; it influences our mood and our reaction to certain brands and products....
In the world of sustainable packaging, there is something worse than single-use plastic bottles. Although they are a serious cause for concern and they are having a negative environmental impact, plastic bottles can be recycled. This is not always the case for packaging that is...
Ready to be inspired? Pro Carton organises an annual competition for young designers. This year, cardboard designs have been submitted from students in 25 countries. The judges shortlist has been made and the public vote for the best cardboard design concept is open until 30 September....
Over the last decade, consumer pressure and global targets have positioned environmental packaging as a priority for many food brands. To minimise packaging waste, supermarkets and other retailers have introduced refill schemes and a greater range of unpackaged products. Where protection is necessary, there has been...
The European Packaging Preferences 2020 Study gathered responses from 5,900 consumers in 9 countries. What were their perceptions and preferences regarding the different packaging materials? How does this influence buying decisions? The study revealed that cardboard was the packaging material that won the consumer vote. They...
The polybag is the staple packaging in the fashion industry. Billions of these plastic bags keep clothing clean in transit. This generates a lot of waste. According to an article on packaging waste, only around 15% of the polybags produced are collected for recycling, the...
Today we have come across a Pinterest board created by Lily Lee. This delightful collection shows the stylish simplicity that can be achieved with cardboard packaging. If you take a look at Lily’s Corrugated Box collection, you will see wonderful examples of subscription boxes, retail packaging...
Face masks, hand sanitiser and social bubbles might help to protect our employees and customers, but what does it take to protect your goods in transit? In the majority of cases, corrugated cardboard boxes are the ideal packaging solution. The simple layered design of shipping cartons...
Were you one of the many companies that rapidly adapted to the demand for local deliveries and online purchases? If packaging decisions were made in a hurry, Aylesbury Box Company can advise on better options. The global lockdown has fast-tracked a shift in consumer behaviour. Whilst...
Popping the cork on a new branded packaging As consumers, we all make instant decisions about products based on their packaging. It is intuitive. The packaging influences our perception of the product and whether it can meet our requirements. The packaging design, print, graphics and font...