When environmental initiatives are introduced, it can be difficult to convince people to embrace the change. When you consider the scale of the problem, you might be left wondering ‘What difference is this going to make?’ There was certainly resistance to the idea when a 5p...
Polystyrene has widely been used in food packaging, but change is occurring. An increasing interest in sustainable solutions has resulted in a shift towards cardboard alternatives. Unlike polystyrene, cardboard packaging can be made from recycled material and recycled again after use. Even if it reaches landfill,...
A long bank holiday weekend is certainly a reason to celebrate, but will you opt for Australian, Californian, South African or European wines? An alternative would be to break from tradition and try a wine that has been bottled in the UK. You may believe that...
When it comes to marketing, we are regularly told that we need to promote the benefits of our products and services. Consumers don’t want what we sell; they want the advantages that those items bring. As an example, we might not want to buy healthy meals...
The Dermalogica range was designed by Jane Wuwand to focus on improving skin health. Unlike the vast majority of creams, serums and scrubs this range was created only with products that would benefit the natural properties of the face and body. Its creation marked a radical...
Is packaging just a box to protect your goods in transit? We don’t believe so. If you’ve developed a product range that you are proud of, these are a few reasons why we recommend investing in good quality packaging. Consumer Appeal As consumers, our decisions are greatly...
Email correspondence, digital marketing and cloud storage are amongst the reasons that paper production has gradually declined since the rise of the internet. The paper product bucking the trend is corrugated cardboard. The rapidly expanding e-commerce industry has driven the growing demand for robust, yet...
At the end of 2016, a feature on the BBC’s Watchdog highlighted a cleanliness issue with home delivery crates. It seems that the plastic crates used by supermarkets are in such constant use that they aren’t always cleaned. Mould, unidentified sticky substances and even maggots...
Can you remember selecting a particular cereal because of the collectable toy it held inside? How about cutting out tokens from a cereal packet to send off for a promotional item? It seems that cereal companies have long understood the power of packaging in influencing our buying...
Success with online sales depends not only on the products you sell, but also the service you offer. Customers expect their order to be confirmed, packaged and delivered as quickly as possible. Efficient pick, pack and despatch processes need to be in place to meet...