When considering packaging design, the focus is frequently placed on shelf appeal. Attractive packaging does impact on the perceived value and can ultimately boost sales. There is, however, another element to consider when it comes to packaging design; logistics. Packaging design has a significant impact on supply chain...
Printed packaging is often bursting with colour. Rich, bright or subtle tones help to communicate a message and ensure that your goods look eye-catching on the shelf. What’s more exact colour matching can align your packaging with your branding. With so much going for coloured packaging...
Retail packaging can be manufactured from a wide range of materials, in an extensive range of shapes, dimensions, colours and finishes. There are plenty of stylish, fun and quirky packaging designs online, but how do you select the right option for your product? Aylesbury Box Company...
In the Greek Myth, Zeus gifts Pandora with a gilded box, along with strict instructions never to open it. Not knowing what's inside fuels Pandora's curiosity and temptation eventually drives her to lift the lid. When it comes to luxury packaging design, brands can use this...
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...