You’ve invested in an online business and are busy building your brand reputation, creating desirable items and celebrating a good order coming in. You can’t imagine your customers feeling anything but delight. They’re going to be writing rave reviews, recommending you to their friends and...
It might not be as exciting as a birthday party, especially as there is no cake involved, but we feel it’s time to give the humble corrugated cardboard box a little praise. Corrugated cardboard is one of the most environmentally responsible materials for product packaging. What’s...
At this month’s Packaging Innovations event, paper maker’s Favini showcased their latest range of papers, which explore a new dimension in sustainable production. Crush paper has been 18 months in development, but the process has now been refined in order to produce sustainable papers in...
Cardboard cut-outs might be a familiar sight in the cinema foyer, but we’ve recently discovered that cardboard cut outs have also been playing an important role in reducing criminal activity. We’ve all seen programmes such as Crimewatch, where viewers are shown CCTV images, re-enactments and other...
Manufacturers will consider a number of factors when deciding on the best packaging for their products. They select the right materials and design to protect goods during storage and transit, to comply with industry regulations and to be cost effective. Another consideration is whether the...
Over the summer you may have squeezed into a wetsuit and headed out to sea with a surfboard in hand. There is certainly a draw to the adrenalin rush of riding a wave. The challenge and reward are sufficient to encourage many people to endure...
When times are tough, it is common for a company to review its strategy, productivity and processes. Are there any ways in which outgoings can be reduced, income can be increased or ideally both? The challenge is that boosting sales, increasing efficiency and getting the most...
The Battle Creek Toasted Cornflake Company, set up by Dr John Harvey Kellogg and later renamed Kellogg’s, was one of the early innovators in packaging. In a bid to encourage America to ditch the fat laden breakfast of choice, the company realised that they didn’t...
French artist Olivier Grossetete has been dubbed the ‘cardboard architect’ following a series of large scale construction projects created from cardboard boxes. The People’s Tower This year the latest design; ‘The People’s Tower’ will be a focal point of Hull’s Freedom Festival. A construction that will be...
Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging. Printed packaging provides us with a vast...