The Difference Between Retail & Ecommerce Packaging
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal. Whether packaged in bottles, jars, tins, packets or […]
Gift Boxes; Packaging Design has Never Been so Important
According to data gathered by Finder.com, the average Brit was forecast to spend £512.85 on gifts this Christmas. The other interesting fact is that as a nation, the spend on gifts is not restricted to the festive season; we are buying more throughout the year. For retailers wishing to target the gifting market, it is […]
Packaging for YouTube Unboxing
If ‘YouTube Unboxing’ is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we like to read reviews before making purchasing decisions. From […]
Box Clever: Get Savvy with Brand Marketing
Demand for cardboard boxes is on the up. A sturdy packaging staple, they have proven their worth as a cost effective and robust means of transporting goods. There’s no need for radical change, but is it time to see cardboard boxes in a new light? Plain corrugated cardboard boxes are far from inspiring, but we […]
