If 'YouTube Unboxing' is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we...
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power...
Aylesbury Box Company can simply sell boxes to your business, but that is seldom the best option. Our preference is to gather a greater understanding of your products and your brand. We can then apply our knowledge and experience to advise on the most suitable...
Could cheap packaging cost you more than you bargained for? Corrugated cardboard boxes are the most popular option for shipping goods. Lightweight, durable and able to be recycled, there is plenty going for this humble packaging solution. Buying cheap, ‘one-size-fits-all’ delivery boxes to send out your...
This is an exciting time in all design fields. Greater environmental awareness has challenged traditional thinking. It has now become important to consider the entire process, from how and where materials are sourced, through manufacture, use and on to recyclability. Packaging design used to focus solely...
The drive for alternatives to plastic, along with the continued growth of e-commerce has resulted in a greater demand for cardboard packaging. As a specialist manufacturer of corrugated boxes and cardboard packaging solutions, Aylesbury Box Company has stepped up production to meet this need. Our latest...
Walking down a supermarket aisle, you are faced with an extensive range of options. As a consumer, you need to make a quick decision before moving onto the next items on your list. As a manufacturer, you want to ensure that yours is the brand...
As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68%...
Whether online or in-store, retail forecasts suggest that those brands which offer personalised services and products will thrive in the coming year. Could stylised printed retail packaging enable your brand to remain relevant and exciting in 2019? Printed Packaging – Adding a Touch of Design Leading...
As a cardboard packaging manufacturer, Aylesbury Box Company aims to keep up to speed with the latest developments in packaging design. At the start of the year, there is no better time to share a few key points, which could shape your product packaging and...