A key discussion in the retail world is whether premium brands can have luxury packaging that is also sustainable. The conversation extends to packaging design, materials, finishes and supply chains, so let’s explore the possibilities. Designing Luxury Packaging The most successful premium packaging has been achieved by...
The beauty industry is known to produce high volumes of packaging, amounting to around 120 billion units per year. Much of this is not recycled. Many beauty brands are keen to ditch the reputation for excessive packaging, single-use materials and an on-trend throw-away culture. Companies including...
If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and...
In the Greek Myth, Zeus gifts Pandora with a gilded box, along with strict instructions never to open it. Not knowing what's inside fuels Pandora's curiosity and temptation eventually drives her to lift the lid. When it comes to luxury packaging design, brands can use this...
You’ve invested in a unique brand identity; a logo, a strapline and underpinning values that appeal to your target audience. You’ve agonised over the details of your website, your premises and your shop window. Don’t suddenly cut corners and opt for standard boxes for your...
Back in 1926, Coco Chanel designed a Little Black Dress (LBD) for Vogue magazine. This wardrobe staple wasn’t a showy number, its appeal stemmed from its subtle simplicity and attention to detail. Designers of luxury packaging can learn from such classics. Coco’s dress offered stylish women...
If you are aiming for the luxury market, it’s not just your products that have to shine. Every detail needs to exude quality. Many brands focus on creating the next trend, or exploit a growing trend. The luxury market is different. With an emphasis on lasting,...