When it comes to marketing, we are regularly told that we need to promote the benefits of our products and services. Consumers don’t want what we sell; they want the advantages that those items bring. As an example, we might not want to buy healthy meals...
At the end of 2016, a feature on the BBC’s Watchdog highlighted a cleanliness issue with home delivery crates. It seems that the plastic crates used by supermarkets are in such constant use that they aren’t always cleaned. Mould, unidentified sticky substances and even maggots...
Looking for a new challenge in 2017? How about designing a board game? In a world of digital technology and computer games, it might seem that there is little market for the traditional board game, but they still prove popular. Each year people from around the world submit...
Have you ever been confused when receiving a delivery? You thought you ordered a relatively small product but a large cardboard box is handed over; surely this bulky package can’t be what you are expecting. On opening it, you discover the item you ordered surrounded by...
There’s been positive news regarding growth in the UK Manufacturing Sector, with rises in the demand for exports and consumer goods. As the majority of goods need packaging for safe and secure transport and storage, the packaging industry is anticipating an increase in orders during the final...
Autumn: kicking up leaves, crackling bonfires and a bounty of fruit; what a delightful season! If any of you have an apple, pear or plum tree in the garden, this is the season to gather in your harvest. Fresh, juicy and delicious, there’s little more satisfying...
The rolling hills of sunflowers, lavender and Rhone Valley vineyards have a natural appeal. Scattered with medieval towns and the delights of Provencal cuisine, it is no surprise that this region of Southern France has attracted visitors for centuries. Impressionist artists were inspired by the...
The Battle Creek Toasted Cornflake Company, set up by Dr John Harvey Kellogg and later renamed Kellogg’s, was one of the early innovators in packaging. In a bid to encourage America to ditch the fat laden breakfast of choice, the company realised that they didn’t...
French artist Olivier Grossetete has been dubbed the ‘cardboard architect’ following a series of large scale construction projects created from cardboard boxes. The People’s Tower This year the latest design; ‘The People’s Tower’ will be a focal point of Hull’s Freedom Festival. A construction that will be...
We know that corrugated cardboard boxes are widely used because they offer strength and protection, as well as padding and insulation. Every day millions of fragile, delicate and valuable items are carefully packaged in cardboard boxes in order to keep them in pristine condition. Having...