Colour transforms a non-descript box into a beautiful branded item of packaging, but what do you need to know about printed packaging? Colour Association and Packaging Design We have an innate emotional response to colour; it influences our mood and our reaction to certain brands and products....
Stop! Don’t order those boxes just yet. Before you opt for standard packaging, we have an important question for you to consider; what do you want the packaging to do? Packaging serves many purposes. Understanding exactly what you need is the first step in getting the...
In the last article, we focused on care cartons; gift packaging to show thanks for the support of great friends, family, colleagues and business associates. For many of us, it is our pets who have provided loyal companionship during 2020. The cats that curl up on...
This year has certainly helped us all to appreciate who and what is important. Good health and great company make it easier to deal with all of life’s challenges. A gift package can be the perfect way to show appreciation to those who have been...
If your pleasure is reading, then the perfect gift is a book (or ten!) and the ideal shopping experience is a traditional bookshop. One of our customers is Coles Books in Bicester, which is the oldest independent bookshop in North Oxfordshire. Whilst they provide a delightful...
Retail packaging has visual appeal in mind. Colour, imagery and fonts are carefully selected and positioned to attract attention. Detailed information and icons are printed in small text to ensure they don’t distract from the main design. With purchasing decisions so dependent on what we see,...
Every retailer needs to maximise sales in the countdown to Christmas. Getting your products, packaging, workspace and processes in order now will minimise ‘Out of Stock’, late deliveries and missed opportunities. The events of 2020 have driven demand for e-commerce. Even those who favoured physical stores...
With the rise in demand for online shopping, it is no surprise that orders for cardboard boxes have gone through the roof. Local shops, producers and suppliers have been quick to adapt in response to customer needs. They were quick to initiate new processes that...
In the world of sustainable packaging, there is something worse than single-use plastic bottles. Although they are a serious cause for concern and they are having a negative environmental impact, plastic bottles can be recycled. This is not always the case for packaging that is...
Ready to be inspired? Pro Carton organises an annual competition for young designers. This year, cardboard designs have been submitted from students in 25 countries. The judges shortlist has been made and the public vote for the best cardboard design concept is open until 30 September....