A favourite at children’s parties, Pass the Parcel involves unwrapping layers of paper to eventually reveal the prize. In the commercial world, we also find examples of multi-layered packaging. In some cases, the volume of packaging might seem excessive however, in the majority of cases, each...
We are getting into the festive spirit and always love low carbon initiatives, so were delighted to read about Box Steam Brewery in Wiltshire. This December, the brewery is delivering casks of beer to local pubs on a reindeer drawn sleigh; fairy lights and all. Not...
How bespoke e-commerce packaging can make all the difference to online shoppers Promotions, product launches, discounts, there are many ways to encourage shoppers to make a purchase during Black Friday week. Has your e-commerce received a record number of orders? Hopefully the pickers, packers and despatchers are...
How is it possible to produce unique packaging for your product range when you need to keep costs down? We regularly recommend cost effective ways of achieving packaging objectives. Here are three top tips on creating bespoke packaging on a budget. Printing Single colour flexiprint can be applied to...
Across the Atlantic, Black Friday has long been considered the official start to Christmas shopping. Held on the day after Thanksgiving, many schools and employees enjoy a four day weekend in which to celebrate, feast and shop. For many American retailers, Black Friday offers the opportunity...
Have you ever been confused when receiving a delivery? You thought you ordered a relatively small product but a large cardboard box is handed over; surely this bulky package can’t be what you are expecting. On opening it, you discover the item you ordered surrounded by...
You’ve invested in an online business and are busy building your brand reputation, creating desirable items and celebrating a good order coming in. You can’t imagine your customers feeling anything but delight. They’re going to be writing rave reviews, recommending you to their friends and...
The Battle Creek Toasted Cornflake Company, set up by Dr John Harvey Kellogg and later renamed Kellogg’s, was one of the early innovators in packaging. In a bid to encourage America to ditch the fat laden breakfast of choice, the company realised that they didn’t...
Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging. Printed packaging provides us with a vast...
At this time of year, many of us are packing for holidays. As we anxiously weigh our case to check if it is still within the weight restriction, or sit on our bag in a bid to do it up, we may ponder the best...