As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68%...
The festive celebrations can be a time of excess. It’s easy to get carried away and splash out on far more than you need. With a little thought, it is possible to make sustainable choices and that doesn’t mean compromising on the fun. Reducing Packaging Waste As...
David Attenborough has inspired millions to take an interest in the natural world. In recent years, his documentaries have not only shown stunning shots of wildlife and habitats from around the world, but also raised awareness of environmental challenges. The Blue Planet II series played a...
Once shoppers find a brand that they like, they typically stick with it. This might be true to a certain extent, but don’t get complacent. If you fail to address their changing expectations, you may well lose out to the competition. Demand for Sustainable Packaging This message...
Both UK and EU politicians have set the wheels in motion to tackle single-use plastic waste. As an initial step, it looks likely that plastic plates, cutlery, straws and cotton buds will be banned within a few years. In addition, there will be incentives to...
The subject of single-use plastic was a major point for debate at this week’s Liberal Democrat Party Conference. MP Alistair Carmichael suggested that the Government should be doing more to tackle the problem and presented the idea of a complete UK ban on single-use plastics...
“UK consumers are now acutely aware that discarded plastic bags are commonly found in rivers, seas and on land, proving to be an ever-present danger to birds, animals and marine life. Even in landfill, they can take hundreds of years to break down.” Confederation of...
A growing awareness of waste, prominent media coverage and the BBC’s Blue Planet II series are cited as the three primary reasons that the UK public are taking a greater interest in packaging. In Beyond the Box research, which surveyed 2,000 UK consumers, the majority...
Packaging can be beautiful, eye catching and attractive. As such it can change our perceptions about a product and its value, as well as influencing our buying decisions. Innovative packaging design can make a product immediately stand out from the competition. Equally, the same product,...
…Unless you bring your own reusable cup. Waitrose customers have long enjoyed a free hot drink as part of their food shopping experience. This has been a popular perk, but things are about to change. In a bid to take a more environmentally responsible stance,...