When it comes to buying the ideal gift, a box of chocolates is widely appreciated. From a small box of handmade truffles to a large selection box, they are a suitable way to say ‘thank you’, ‘congratulations’ or ‘well done’. You really would have to have...
Packaging can be beautiful, eye catching and attractive. As such it can change our perceptions about a product and its value, as well as influencing our buying decisions. Innovative packaging design can make a product immediately stand out from the competition. Equally, the same product,...
It may seem as though everyone is shopping online, but data from the Office of National Statistics reveals that in 2017 ecommerce accounted for 16.9% of purchases. This figure may be surprising, but ecommerce is still a relatively new concept. The rate of growth has certainly...
At present, around 11,000 self-build homes are constructed in the UK every year. With the Government keen to encourage house building and greater availability of information, it is anticipated that the number will grow. There was certainly a high turnout at the recent My Homebuilding...
Demand for cardboard boxes is on the up. A sturdy packaging staple, they have proven their worth as a cost effective and robust means of transporting goods. There’s no need for radical change, but is it time to see cardboard boxes in a new light? Plain...
…Unless you bring your own reusable cup. Waitrose customers have long enjoyed a free hot drink as part of their food shopping experience. This has been a popular perk, but things are about to change. In a bid to take a more environmentally responsible stance,...
On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing...
There was a time when catalogue shopping was all the rage. The customer browsed huge, bulky mail order catalogues for the latest fashions and homeware. Once dream products were found and page numbers recorded, the detailed order form was completed by hand. When posted, it...
The scale of the global plastic problem makes it seem insurmountable. As individuals, we can feel disempowered. Even if we take a stand, how can we possibly make a difference? On our own, little can change, but we’re not on our own. Millions of people are...
We love a personalised experience that makes us feel good. One place we can get exactly what we’re looking for is the hair and beauty industry. It has been enjoying a significant boom since 2016 and consistently invests in new ways to attract customers. In...