In our previous article ‘A Growing Love for Subscription Boxes', we covered target customers, appeal and profitability. Continuing on the theme, this article looks at: Planning Subscription Box Contents Marketing Subscription Boxes Customer Service Planning Subscription Box Contents With a clearer idea of what will appeal to...
The UK population are falling in love with subscription boxes. More of us than ever are signing up for monthly deliveries. For those looking to launch a new business, subscription box services are relatively low cost to set up and the repeat custom aids financial...
France has banned plastic wrapping for the majority of fruit and vegetables, but we are led to believe that plastic helps to keep food fresher for longer. We know there is an urgent need to reduce the volume of single-use plastic used in food packaging...
As eco-friendly packaging suppliers, we manufacture recyclable cardboard boxes with at least 80% recycled fibre content. It’s great to sell a green product and help businesses move away from plastic packaging, yet this isn’t enough. Aylesbury Box Company are keen to minimise our environmental impact...
The UK Government has committed to achieving Net Zero by 2050. This is a necessary target to protect our world, yet it is only achievable if we all play our part. What three steps are Aylesbury Box Company taking to minimise our environmental impact by...
Corrugated cardboard is widely available, low cost and versatile. Both lightweight and strong, it can be modelled into all manner of shapes and items. With a flat, paper-based surface, it is easy to print. These properties make it ideal for protective, branded packaging. With a...
It’s hard not to notice that Easter Eggs started making an appearance on the supermarket shelves as soon as the Christmas stock had cleared. Perceived as one of the worst examples of excessive packaging, do Easter Eggs deserve their bad press? Excessive Packaging in Decline There is...
As millions of families across the globe struggle to afford to put food on the plate, WRAP statistics reveal that 40% of all food produced is wasted. How can packaging and labelling play a part in keeping more produce in the supply chain? Food Loss and...
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal....
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...