Five Reasons to Invest in Bespoke Boxes
Standard, off-the-shelf packaging may be sufficient for requirements, but we’re keen to share five reasons why you should consider investing in bespoke boxes. Customers Expect More than Standard Packaging If your target customer is highly cost sensitive, then standard packaging may be acceptable. For every other business, you have to give your customers more. Whether […]
Responsibility to Reduce Waste Lies with Packaging Suppliers
A growing awareness of waste, prominent media coverage and the BBC’s Blue Planet II series are cited as the three primary reasons that the UK public are taking a greater interest in packaging. In Beyond the Box research, which surveyed 2,000 UK consumers, the majority stated that they now had a greater awareness of product […]
Cut Packaging Costs
Packaging can be beautiful, eye catching and attractive. As such it can change our perceptions about a product and its value, as well as influencing our buying decisions. Innovative packaging design can make a product immediately stand out from the competition. Equally, the same product, packaged in a variety of different ways, can significantly expand […]
Iconic Packaging Design
On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing into our trolley. Packaging Shape We recognise some brands […]
Buy Bespoke Boxes!
You’ve invested in a unique brand identity; a logo, a strapline and underpinning values that appeal to your target audience. You’ve agonised over the details of your website, your premises and your shop window. Don’t suddenly cut corners and opt for standard boxes for your deliveries; buy bespoke boxes! Whether you operate an online store […]
Productive Packers
The vast majority of goods are packaged. In addition to the primary packaging, many are boxed up in secondary packaging for safe transportation and storage. Efficiency through the packaging process is essential for delivering to customer expectations and making a profit. In an environment where every minute counts, many companies are investing in automated systems […]
Avoiding the Red Tape
Sealing a cardboard box is the final step in keeping the goods inside protected during transit. In many cases, this is achieved by taping the box shut before despatch. The tape holds the box flaps securely in place and adds to the overall strength of the packaging. In the warehouse, handheld tape dispensers are widely […]
How Can Ecommerce Packaging be Sustainable?
Packaging waste is a problem associated with online retail. Many ecommerce companies have been criticised for sending small items in large boxes, with excessive use of air filled plastic. It’s no longer acceptable. Customers are increasingly mindful of waste issues, with plastic pollution being the current focus of attention. China’s decision to no longer accept […]
Bringing Affordable Packaging to the Table
GADD&Co brings together the artistic flair and retail expertise of two lifelong friends. The company produce uniquely designed tableware, including coasters, placemats and table savers. With an online shop and stockists, the company were keen to find a protective packaging solution. The boxes had to be suitable for shipping toughened glass and earthenware goods to […]
Happiness Inside the E-commerce Box
I had a pleasant surprise at lunchtime; having removed the food from the package, I was greeted by a delightful image. A simple, yet beautiful, mono-print sun shone out from inside of the box. It made me smile. The printed box made me feel more joyful when eating the product. I now associate the food […]
Packaging Design Icons: The Egg Box
When a local hotelier shared his frustration about eggs, his Canadian neighbour made it his mission to solve the problem. The issue was that when eggs were delivered by the farmer, they were often broken in transit and no good to anyone. This was back in the early 1900s and by 1918 Joseph Coyle had […]
Is your Packaging Design Fit for 2018?
We often associate innovation with products, but is 2018 the time to innovate your packaging design? The need for in-store shopping experiences to compete with online shopping, has resulted in the development of new ideas. Through 2017, we’ve seen a noticeable rise in the development of creative product packaging. Whilst protection and presentation will always […]
Kids Tackle Packaging Waste
How do you encourage young people to bin their litter? The Government is considering the introduction of a ‘reward and return’ scheme. A financial incentive could certainly help to increase plastic bottle recycling, but is it enough? When it comes to young people, peer influence could be the key to changing attitudes and altering behaviour. […]
Is your Packaging Design Viable?
Have you got a packaging idea that needs developing? Aylesbury Box Company can help! Packaging Design Challenges This image is the template for a cardboard cup holder. The designer had been working on an idea for a while, but whilst he was almost there, it wasn’t quite working. With a detailed knowledge of cardboard engineering, […]
Packaging Design: How to Brief a Graphic Designer
When it comes to creating professional and exciting packaging, the skills of a graphic designer are worth paying for. A strong brand image can transform the look and feel of your product range. Having spent time developing a new packaging concept, it’s disheartening when we receive poor quality images and text for the print run. […]
Packaging and PRN Recycling
All UK businesses have an obligation to recover and recycle packaging waste. If you feel that this is a burden, you may like to refer to the recent Valpak Packflow 2025 Study. The data suggests that the cost of this resource management is significantly lower in the UK than in all other European countries except […]
Limited Edition Packaging
If you are looking to inject excitement into a long standing product, a highly effective option is to create limited edition packaging. We’ve all seen the leading brands offering an alternative to their standard packaging to celebrate events such as The World Cup or Christmas. Not only does this add to the attraction of the […]
Fresh Thinking in Packaging Design
When it comes to environmental criteria, plastic has a bad reputation. It may have a myriad of practical uses, but there are two primary problems with plastic: It isn’t biodegradable Only 14% of plastic waste is collected and recycled These two factors result in a high volume of material waste which pollutes our seas and […]
What’s in your Trolley?
How Retail Packaging Influences Buying Decisions Have you seen the ‘Eat Well for Less’ series on television that encourages families to reduce their food shopping bill? As part of this programme, favourite food items are placed into plain, non-branded packaging. The twist is that certain items are the same, whilst others are swapped for a cheaper […]
Delivered Through Your Letterbox: Subscription Services
A magazine subscription has long been a popular means of receiving your favourite publication through the door, but in recent years the subscription business has boomed. We now have the option of subscription to wine clubs, pet food packages and food boxes, to name but a few. Subscription services send out boxes of goods to […]
Protect Your Brand; The Role of Packaging
Packaging plays a vital role in protecting goods during transportation and storage, but it also helps to protect your brand. Any company wants to be associated with providing a quality product that satisfies the needs of its customers. When time and effort is put into quality controls, customer satisfaction and company values, loyal customers soon […]
Packaging for Shelf Appeal
Every time we go shopping we’re presented with a range of options. We typically opt for familiar brands, but can be swayed by such factors as price, promotions and packaging. In the past, the packaging that ‘shouts loudest’ may have won favour. Bold, colourful designs, emblazoned with brand logos were seen as the way to […]
Hidden Surprises
At this time of year, you might start to select wrapping paper, boxes and packaging in which to present your Christmas gifts. You could simply hand them over as they are, however the packaging adds an extra dimension; the element of surprise. As a child little beats the excitement of seeing a large gift under the Christmas […]
Packaging Design for Clothing
At this time of year, many of us are packing for holidays. As we anxiously weigh our case to check if it is still within the weight restriction, or sit on our bag in a bid to do it up, we may ponder the best way to pack clothes. A common discussion evolves around the […]
A Lightbulb Moment in Cardboard Packaging
The best ideas are often the simplest ones and the R16 lamp is an excellent example. Created by Waarmakers, a Dutch firm that focuses on ‘translating design ideas, brand strategies and concepts into circular and future proof designs’ the design is sure to have many people wondering why they didn’t come up with that idea! […]
Wikkelhouse: A Cardboard Housing Solution
As a robust and lightweight material, cardboard is the ideal home for your goods during storage and transportation, but could it be the ideal home for your family? Fiction Factory, a Dutch design company think that it can. They have invested years of research into developing a viable modular construction, made largely from cardboard. Possibly […]
