Children’s cereal packets are renowned for being bright and some are receiving an extra splash of colour in the form of a Navilens code. This multi-coloured square is designed to improve accessibility for people with visual impairments; let’s find out more. What is Navilens? Navilens works in...
Whilst eye-catching, shelf-ready packaging remains a dominant requirement on any design brief, the factors that influence packaging design are constantly shifting. At the halfway point of 2019, what trends have we seen as a box manufacturer? Bold Colour or Subtle Palette in Packaging Design The popular colour...
Entertain and Engage with Retail Packaging Packaging has long played a vital role in influencing buyer’s decisions and gaining the competitive edge. As shopping habits change, product packaging has to keep pace with consumer expectations in order to remain relevant and appealing. According to Mintel’s 2017 Global...