Printed Packaging: Are Two Colours Enough?
Printed Packaging for e-commerce or retail helps your brand to stand apart. In the past, a full spectrum of colours was seen as the ideal way to achieve eye-catching designs, but simplicity is now in favour. Single or two colour printed packaging is popular, but can you achieve impact with such a limited palette? Why […]
The Difference Between Retail & Ecommerce Packaging
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal. Whether packaged in bottles, jars, tins, packets or […]
