Tips on Christmas Gift Packaging
In the last week, we’ve been contacted by a couple of small, independent retailers. They are looking for assistance with designing Christmas Gift Packaging. As they intended to sell stock at Festive Artisan Markets starting in November, there is just enough time to turn things around. However, we started working on Advent Calendar designs and […]
Is Packaging Design Consistency Important?
Packaging is a protector of goods and a provider of information, yet it is also a means of promoting your brand. The colour font, imagery and graphics used in your packaging design can help products to stand out on the shelf. With a consistent approach this branding builds trust. However, some brands try to emulate […]
Packaging Design Through Time
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their desires. As times change, so do shoppers’ preferences. Back in […]
