As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68%...
With a growing number of online retailers and logistics companies opting for our cardboard packaging solutions, this has been a considerably busy time of year. The Aylesbury Box Company team have been incredible all year and have pulled out all the stops this December. Before we...
High Street and online retailers are battling it out to provide the best customer experience in the final countdown to Christmas. In store or delivered to your door, the one thing that all customers receive is the product packaging. If you are a manufacturer selling direct to...
Once shoppers find a brand that they like, they typically stick with it. This might be true to a certain extent, but don’t get complacent. If you fail to address their changing expectations, you may well lose out to the competition. Demand for Sustainable Packaging This message...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...
As customer service week is in full swing, we’re turning the tables for this blog. In our usual packaging articles, we aim to provide valuable advice. We want to break down the barriers, explain how packaging solutions can be achieved and provide information that allows you...
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to...
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but...
Are your customers being driven mad every time they receive a delivery from you? Ensuring a positive customer experience extends to every interaction with your company. You may have created the most desirable products and invested in a helpful customer service team, but what about...
The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...