Once shoppers find a brand that they like, they typically stick with it. This might be true to a certain extent, but don’t get complacent. If you fail to address their changing expectations, you may well lose out to the competition. Demand for Sustainable Packaging This message...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...
As customer service week is in full swing, we’re turning the tables for this blog. In our usual packaging articles, we aim to provide valuable advice. We want to break down the barriers, explain how packaging solutions can be achieved and provide information that allows you...
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to...
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but...
Are your customers being driven mad every time they receive a delivery from you? Ensuring a positive customer experience extends to every interaction with your company. You may have created the most desirable products and invested in a helpful customer service team, but what about...
The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...
Retail packaging can be manufactured from a wide range of materials, in an extensive range of shapes, dimensions, colours and finishes. There are plenty of stylish, fun and quirky packaging designs online, but how do you select the right option for your product? Aylesbury Box Company...
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...