Manufacturers will consider a number of factors when deciding on the best packaging for their products. They select the right materials and design to protect goods during storage and transit, to comply with industry regulations and to be cost effective. Another consideration is whether the...
Over the summer you may have squeezed into a wetsuit and headed out to sea with a surfboard in hand. There is certainly a draw to the adrenalin rush of riding a wave. The challenge and reward are sufficient to encourage many people to endure...
When times are tough, it is common for a company to review its strategy, productivity and processes. Are there any ways in which outgoings can be reduced, income can be increased or ideally both? The challenge is that boosting sales, increasing efficiency and getting the most...
The Battle Creek Toasted Cornflake Company, set up by Dr John Harvey Kellogg and later renamed Kellogg’s, was one of the early innovators in packaging. In a bid to encourage America to ditch the fat laden breakfast of choice, the company realised that they didn’t...
French artist Olivier Grossetete has been dubbed the ‘cardboard architect’ following a series of large scale construction projects created from cardboard boxes. The People’s Tower This year the latest design; ‘The People’s Tower’ will be a focal point of Hull’s Freedom Festival. A construction that will be...
Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging. Printed packaging provides us with a vast...