With affordable technology on side, there’s never been a better time to start-up your own business. Whatever your idea, the starting point should always be to clearly define your ideal customer and identify exactly what they want. It’s important to consider the entire customer journey, not...
Shop window displays have always been a vital marketing tool for retailers. Attract the attention of potential customers and you have the opportunity to entice them through the door. Christmas is when the big names pull out all the stops for a show stopping window display....
You’ve invested in a unique brand identity; a logo, a strapline and underpinning values that appeal to your target audience. You’ve agonised over the details of your website, your premises and your shop window. Don’t suddenly cut corners and opt for standard boxes for your...
Arctic winds, snow and freezing temperatures didn’t stop Packaging Innovations UK last week. From traditional packaging materials including corrugated cardboard, to innovations pitched at the EcoPack challenge, sustainability was the topic of conversation at this industry exhibition. EcoPack Challenge Winners A Finnish non-profit organisation won the EcoPack...
Back in 1926, Coco Chanel designed a Little Black Dress (LBD) for Vogue magazine. This wardrobe staple wasn’t a showy number, its appeal stemmed from its subtle simplicity and attention to detail. Designers of luxury packaging can learn from such classics. Coco’s dress offered stylish women...
As our awareness of the scale of plastic pollution increases, many people are taking a negative view of packaging. Is this opinion justified? Benefits of Packaging In opposition to the popular belief that packaging generates waste, packaging often plays a vital role in reducing waste. The majority...