Demand for cardboard boxes is on the up. A sturdy packaging staple, they have proven their worth as a cost effective and robust means of transporting goods. There’s no need for radical change, but is it time to see cardboard boxes in a new light? Plain...
…Unless you bring your own reusable cup. Waitrose customers have long enjoyed a free hot drink as part of their food shopping experience. This has been a popular perk, but things are about to change. In a bid to take a more environmentally responsible stance,...
On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing...
There was a time when catalogue shopping was all the rage. The customer browsed huge, bulky mail order catalogues for the latest fashions and homeware. Once dream products were found and page numbers recorded, the detailed order form was completed by hand. When posted, it...
The scale of the global plastic problem makes it seem insurmountable. As individuals, we can feel disempowered. Even if we take a stand, how can we possibly make a difference? On our own, little can change, but we’re not on our own. Millions of people are...
We love a personalised experience that makes us feel good. One place we can get exactly what we’re looking for is the hair and beauty industry. It has been enjoying a significant boom since 2016 and consistently invests in new ways to attract customers. In...