In recent months, Aylesbury Box Company has supported the design and manufacture of drinks packaging for a number of emerging brands. What are they doing differently and how can we help them break into the market? Changing lifestyles, priorities and tastes result in an ever-evolving food...
When CDs entered the market, it seemed to mark the end for vinyl. How could low-definition records compete with the superior sound of these indestructible discs? Next CDs were dismissed in favour of instant downloads and streaming. In the digital age, music can be consumed with...
One of the recent packaging design projects we have worked on is for an Oral Health company. Georganics produces natural and sustainable toothbrushes and toothpaste. Their products contain no plastics, no synthetic chemicals and no toxins; just naturally sourced ingredients. With an ethical approach, the company...
If 'YouTube Unboxing' is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we...
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power...
Are you one of the many parents who has invested time and money in the ‘must have’ toy, only to watch your child spending more time playing with the big cardboard box it was packaged in? It’s a familiar story. The novelty of the toy soon...