Last week the FESPA Global Print Expo was held in Berlin. A showcase of colour, this event shares developments in screen, digital, textile, signage and printed packaging. When it comes to changes in the industry, the exhibitor feedback reflects our own experience. Consumers are making an...
Standard, off-the-shelf packaging may be sufficient for requirements, but we’re keen to share five reasons why you should consider investing in bespoke boxes. Customers Expect More than Standard Packaging If your target customer is highly cost sensitive, then standard packaging may be acceptable. For every other business,...
A growing awareness of waste, prominent media coverage and the BBC’s Blue Planet II series are cited as the three primary reasons that the UK public are taking a greater interest in packaging. In Beyond the Box research, which surveyed 2,000 UK consumers, the majority...
When it comes to buying the ideal gift, a box of chocolates is widely appreciated. From a small box of handmade truffles to a large selection box, they are a suitable way to say ‘thank you’, ‘congratulations’ or ‘well done’. You really would have to have...
Packaging can be beautiful, eye catching and attractive. As such it can change our perceptions about a product and its value, as well as influencing our buying decisions. Innovative packaging design can make a product immediately stand out from the competition. Equally, the same product,...
It may seem as though everyone is shopping online, but data from the Office of National Statistics reveals that in 2017 ecommerce accounted for 16.9% of purchases. This figure may be surprising, but ecommerce is still a relatively new concept. The rate of growth has certainly...