All Change for Discovery Set
Did you know that premium men’s fragrances are the fastest-growing market in the beauty industry? The desire to smell fantastic and make a great impression has heightened interest in masculine colognes. So, how do you find a signature scent that conveys your individuality? One option is a discovery set to sample a full brand range. […]
How to Make Cardboard Moisture Resistant
Cardboard boxes are known to be robust and protective, which is why they are widely used for product packaging and shipping. However, if your deliveries have ever been left out in the rain, you are well aware that moisture can compromise these credentials. The same issue can occur in cold storage. So, how do we […]
How Sustainable is your Food?
As consumers, we are now used to spotting labels that inform us whether product packaging is recyclable and sustainable. A new voluntary scheme for the food industry may soon provide more information on the sustainability of food products. How could this help to cut the environmental impact of our meals? Could Eco Packaging Labels Inform […]
The Plastic Packaging Problem
It’s Plastic Free July, so we’re exploring the waste problem and some simple steps that can be taken to switch away from single-use plastic packaging. How Much Plastic Packaging is Recycled in the UK? The UK disposes of 2 million metric tons of plastic waste every year, many of it is product packaging. Soft drinks, […]
Packaging Design for Start-ups
At Aylesbury Box Company, we enjoy playing a small role in helping start-up businesses to get off the ground. Our packaging advice and printed boxes are one small step in the journey to getting a product to market. In a recent article, we focused on a food and wine delivery start-up and in this article, […]
The Difference Between Retail & Ecommerce Packaging
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal. Whether packaged in bottles, jars, tins, packets or […]
Packaging Design Through Time
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their desires. As times change, so do shoppers’ preferences. Back in […]
Introducing Navilens to Packaging
Children’s cereal packets are renowned for being bright and some are receiving an extra splash of colour in the form of a Navilens code. This multi-coloured square is designed to improve accessibility for people with visual impairments; let’s find out more. What is Navilens? Navilens works in a similar way to a QR Code in […]
Please Recycle Cardboard
Corrugated cardboard can be recycled, with the same fibres being reused seven times to create new boxes. This recycling process saves on raw materials, energy use and transportation costs. As the supply of cardboard has been lower than demand throughout 2021, as many boxes as possible must be kept in the cycle; manufacture, use, collect, […]
Metallic Effects for Bespoke Retail Packaging
Looking to make your products stand out on the shelf? A reflective, metallic finish can bring your product packaging to life with eye-grabbing results. Packaging design with metallic touches adds glamour and intrigue, especially when coupled with a pure white or dark, matt tone. It is a style adopted by many cosmetic, hair care and […]
Product Packaging and Labelling Under Scrutiny
Product labelling and information on packaging is being noticed more than ever before. As a result, the details supplied can help to differentiate a brand and influence purchasing decisions. Is your product packaging making the most of all available space? Information Guides Purchasing Decisions for Consumables The food and beverage industry has reported a growing […]
Boxes of Light
Last month, Aylesbury Box Company delivered 2000 litho-printed cartons to Nadia Pomfret, owner of a new enterprise, Ally Candles. These presentation boxes will hold her range of natural candles. Every new business owner has an emotional attachment to their venture. They have to invest considerable time, money and effort into getting it off the ground. […]
Packaging Design Review 2021
Brexit rules, Covid-19 restrictions and rapid shifts in customer behaviours; as a business owner, it can feel as though you have no control over anything. As an e-commerce business, the design of your product packaging and shipping boxes is something that you can take control of. This article aims to help you to review your […]
Packaging Preferences 2020
The European Packaging Preferences 2020 Study gathered responses from 5,900 consumers in 9 countries. What were their perceptions and preferences regarding the different packaging materials? How does this influence buying decisions? The study revealed that cardboard was the packaging material that won the consumer vote. They identified that it was: Recyclable Lightweight Low Cost Easy […]
From Product to Personalised Packaging – Preparing to Sell Online
With waves of redundancies being announced, there is a surge of people seeking new job opportunities. Some have been rethinking their career path. Entrepreneurial sparks have been lit and they can see an opportunity to set up an online business. Whilst you may have a wonderful product, a clear target market, money in the bank […]
When Packaging is Part of the Product
Retail packaging is often an afterthought in product development. The goods are designed and manufactured and then shelf appeal is considered. Bespoke packaging is created around the product to offer protection and anti-tampering. Shape, style, font, colour and imagery is used to attract the attention of the target customer. With the drive to reduce packaging, […]
Shining a Light on Product Packaging
At this time of year, there is one thing in shorter supply; natural light. We wake in the dark and the days are short. We need to turn the lights on in order to get things done. Apart from bumping up the energy bills, over-reliance on artificial light can impact on our comfort and health. […]
Cardboard Boxes have been Elevated
Cardboard boxes were first introduced as a packaging container in the 1850s. Until recent years, they have been largely utilitarian in design. Used for bulk deliveries, these robust beige boxes transported goods from the factory warehouse to the storeroom. They were out of sight and very little thought was given to their design. The tide […]
Packaging with an Added Touch
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power of touch. As buyers, we are used to visual information […]
Fresh Thinking for Product Packaging
Aylesbury Box Company has worked hard to ensure that environmental credentials underpin our processes and products. Our knowledgeable team promotes the recycling of packaging. They have assisted many brands in the switch from plastic to cardboard packaging. We are always delighted to hear about other brands which are making sustainability a priority for their business. […]
Grab the Opportunity to Personalise your Packaging
High Street and online retailers are battling it out to provide the best customer experience in the final countdown to Christmas. In store or delivered to your door, the one thing that all customers receive is the product packaging. If you are a manufacturer selling direct to the customer, or through a merchant, printed packaging brings […]
Low-cost Printed Delivery Boxes
Since the introduction of Tobacco and Related Products Regulations (TRPR) 2016, the product packaging for cigarettes, cigars, vaping liquids and vaping devices have to comply with strict labelling. At least 30% of the product packaging has to feature a health warning and potential side effects. The ingredients and a per dose nicotine delivery level have […]
Low Cost Packaging Design
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to provide you with food for thought when it comes […]
Cut Packaging Costs
Packaging can be beautiful, eye catching and attractive. As such it can change our perceptions about a product and its value, as well as influencing our buying decisions. Innovative packaging design can make a product immediately stand out from the competition. Equally, the same product, packaged in a variety of different ways, can significantly expand […]
Merry Christmas!
Let’s start by celebrating the fantastic team we have here at Aylesbury Box Company. This year they have worked collaboratively to support a growing number of customers and they now deserve a festive break. We’re all looking forward to spending time with friends and family, eating, drinking and being merry. We’d also like to send […]
Black Friday Blues
For many retailers, Black Friday offers an opportunity to attract customers and drive up sales. From promoting a limited number of products, to an ‘across the store’ approach, it takes considerable planning and effort to successfully pull off such a peak in demand. Black Friday promotions may now have come to an end, but for […]
Can We Improve your Corrugated Packaging?
You may already have a stock of corrugated packaging for sending out your products, but could we provide something better? If you’ve opted for an off-the-shelf option, you may have found cheap packaging, but is it fit for purpose? We won’t be able to offer a cheaper unit cost, but there are other ways in which […]
Packaging Expertise
As a cardboard box manufacturer, our expertise pays dividends from the moment the customer gets in touch. Do you know exactly what you need when you order product packaging? Aylesbury Box Company was recently contacted to quote for a box for whisky boxes. The design agency provided cutting guides and a box design and they […]
More than Just a Box
Is packaging just a box to protect your goods in transit? We don’t believe so. If you’ve developed a product range that you are proud of, these are a few reasons why we recommend investing in good quality packaging. Consumer Appeal As consumers, our decisions are greatly influenced by the packaging. We’re used to making […]
Protect Your Brand; The Role of Packaging
Packaging plays a vital role in protecting goods during transportation and storage, but it also helps to protect your brand. Any company wants to be associated with providing a quality product that satisfies the needs of its customers. When time and effort is put into quality controls, customer satisfaction and company values, loyal customers soon […]
