Did you know that premium men’s fragrances are the fastest-growing market in the beauty industry? The desire to smell fantastic and make a great impression has heightened interest in masculine colognes. So, how do you find a signature scent that conveys your individuality? One option...
Cardboard boxes are known to be robust and protective, which is why they are widely used for product packaging and shipping. However, if your deliveries have ever been left out in the rain, you are well aware that moisture can compromise these credentials. The same...
As consumers, we are now used to spotting labels that inform us whether product packaging is recyclable and sustainable. A new voluntary scheme for the food industry may soon provide more information on the sustainability of food products. How could this help to cut the...
It’s Plastic Free July, so we’re exploring the waste problem and some simple steps that can be taken to switch away from single-use plastic packaging. How Much Plastic Packaging is Recycled in the UK? The UK disposes of 2 million metric tons of plastic waste every year,...
At Aylesbury Box Company, we enjoy playing a small role in helping start-up businesses to get off the ground. Our packaging advice and printed boxes are one small step in the journey to getting a product to market. In a recent article, we focused on a...
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal....
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...
Children’s cereal packets are renowned for being bright and some are receiving an extra splash of colour in the form of a Navilens code. This multi-coloured square is designed to improve accessibility for people with visual impairments; let’s find out more. What is Navilens? Navilens works in...
Corrugated cardboard can be recycled, with the same fibres being reused seven times to create new boxes. This recycling process saves on raw materials, energy use and transportation costs. As the supply of cardboard has been lower than demand throughout 2021, as many boxes as possible...
Looking to make your products stand out on the shelf? A reflective, metallic finish can bring your product packaging to life with eye-grabbing results. Packaging design with metallic touches adds glamour and intrigue, especially when coupled with a pure white or dark, matt tone. It is...