Making Unboxing Memorable
Your delivery arrives and you are desperate to get inside and find your order. Does the unboxing experience matter? Do we respond differently to the product based on the shape, appearance and packaging material it is delivered in? Let’s give this some thought. Unwrapping Gifts Imagine it’s your birthday and laid out before you are […]
The Cost of Ecommerce Returns
Online shoppers are in the habit of buying, trying and returning fashion purchases. So much so, that an offer of ‘free returns’ is almost expected. However, there are financial and environmental costs to ecommerce returns, so brands are seeking new solutions. Purchase in-store and there is the option to try items on in the changing […]
