Balancing the Box

Packaging design is far more than strong branding. Achieving effective solutions that fulfil every step in the supply chain and circular economy requires balancing the box requirements. In this article, we outline some points to consider for your packaging project. Protective Packaging The main purpose of packaging is to protect the goods inside from damage, […]

Packaging Hacks to Aid the Visually Impaired

Retail packaging has visual appeal in mind. Colour, imagery and fonts are carefully selected and positioned to attract attention. Detailed information and icons are printed in small text to ensure they don’t distract from the main design. With purchasing decisions so dependent on what we see, shopping must be a challenge for those with a […]