The Organisation for Economic Cooperation and Development (OECD) has identified that 3.3% of goods sold online are counterfeit. Working in partnership with the EU Intellectual Property Offices, the report suggests that intercepted, illicit merchandise costs the global economy £384.4billion a year. Brand authentication plays an important...
Could cheap packaging cost you more than you bargained for? Corrugated cardboard boxes are the most popular option for shipping goods. Lightweight, durable and able to be recycled, there is plenty going for this humble packaging solution. Buying cheap, ‘one-size-fits-all’ delivery boxes to send out your...
Corrugated cardboard boxes are robust and protective. As such they are used to package goods of all shapes and sizes, including the most valuable, fragile and delicate items. Maybe it shouldn’t be a surprise that thick cardboard boxes are now being offered as a...
Why would we talk about meat delivery boxes, at a time when thousands of people have signed up to Veganuary? Scientific and environmental data suggest that the world’s population has become too reliant on meat as a food staple. When including meat in every meal, people...
As a start-up business, you need to find ways in which to help your brand to stand out from the competition. Packaging is often the first contact that prospective customers have with your brand. As such, a plain, off-the-shelf delivery box simply won’t cut it....
You might believe that digital imagery marked the end of the road for photographic film. The convenience of grabbing a snap on your phone surely out-weighs the effort involved in manually setting up a shot. When we were approached by Analogue Wonderland to create printed...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...
Order a product online and your delivery box may include ‘Fragile’ or ‘This Way Up’ to improve the chances of the item reaching you in good condition. This is one small step in increasing customer satisfaction and reducing the number of returns, but beyond handling...
With affordable technology on side, there’s never been a better time to start-up your own business. Whatever your idea, the starting point should always be to clearly define your ideal customer and identify exactly what they want. It’s important to consider the entire customer journey, not...
A plain, brown, corrugated cardboard box is a practical packaging solution. The robust design has been used to pack, store and transport millions of different products. A plain, brown, corrugated cardboard box is also uninspiring. Quite honestly, it is a missed opportunity to market your brand...