Anyone involved in marketing is well-aware of how product packaging, colours and imagery, price and position on the shelf can influence buyer behaviour. Subtle tweaks to a message or a change in font can be all it takes to make your product more desirable. We’ve been...
As we draw to the end of Recycle Week, this article explores how environmental icons on packaging helps shoppers make informed choices. There is growing consumer interest in the environment. As a result, many companies are jumping on the ‘green’ bandwagon, making all manner of claims...
We all know that we should be reducing, reusing and recycling, but we need a bit of help to make it happen. We are looking to businesses, councils and other organisations to provide the resources we need to increase recycling rates. Aylesbury Box Company is delighted...