brand identity Archives | Aylesbury Box Company
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Packaging and Brand Identity

Have you considered the role that packaging plays in your brand identity? Coming up with a company name and deciding what you will sell is the starting point for most retail businesses. You invest in your product range and the company website, then get ready...

stack of printed boxes same packaging design

Is Packaging Design Consistency Important?

Packaging is a protector of goods and a provider of information, yet it is also a means of promoting your brand. The colour font, imagery and graphics used in your packaging design can help products to stand out on the shelf. With a consistent approach...