Corrugated cardboard is widely available, low cost and versatile. Both lightweight and strong, it can be modelled into all manner of shapes and items. With a flat, paper-based surface, it is easy to print. These properties make it ideal for protective, branded packaging. With a...
It’s hard not to notice that Easter Eggs started making an appearance on the supermarket shelves as soon as the Christmas stock had cleared. Perceived as one of the worst examples of excessive packaging, do Easter Eggs deserve their bad press? Excessive Packaging in Decline There is...
As millions of families across the globe struggle to afford to put food on the plate, WRAP statistics reveal that 40% of all food produced is wasted. How can packaging and labelling play a part in keeping more produce in the supply chain? Food Loss and...
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal....
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...
The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there...