Packaging Design is Child’s Play
With consumer pressure encouraging every company to consider the sustainability of packaging, it has never been more important to reduce, reuse and recycle. When packaging is designed to encourage reuse, it can have a positive impact on the brand, as well as on the environment. The Play Potential of Cardboard Boxes In her book, The […]
Cardboard Boxes have been Elevated
Cardboard boxes were first introduced as a packaging container in the 1850s. Until recent years, they have been largely utilitarian in design. Used for bulk deliveries, these robust beige boxes transported goods from the factory warehouse to the storeroom. They were out of sight and very little thought was given to their design. The tide […]
Committed to Recyclable Packaging
One of the recent packaging design projects we have worked on is for an Oral Health company. Georganics produces natural and sustainable toothbrushes and toothpaste. Their products contain no plastics, no synthetic chemicals and no toxins; just naturally sourced ingredients. With an ethical approach, the company has also adopted a minimal waste approach to packaging. […]
Packaging for YouTube Unboxing
If ‘YouTube Unboxing’ is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we like to read reviews before making purchasing decisions. From […]
Packaging with an Added Touch
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power of touch. As buyers, we are used to visual information […]
More than Packaging Suppliers
Aylesbury Box Company can simply sell boxes to your business, but that is seldom the best option. Our preference is to gather a greater understanding of your products and your brand. We can then apply our knowledge and experience to advise on the most suitable packaging options. Benefit from our Full Packaging Design Service We […]
The Cost of Cheap Packaging
Could cheap packaging cost you more than you bargained for? Corrugated cardboard boxes are the most popular option for shipping goods. Lightweight, durable and able to be recycled, there is plenty going for this humble packaging solution. Buying cheap, ‘one-size-fits-all’ delivery boxes to send out your e-commerce orders can appear to be the lowest cost […]
Packaging Design for the Circular Economy
This is an exciting time in all design fields. Greater environmental awareness has challenged traditional thinking. It has now become important to consider the entire process, from how and where materials are sourced, through manufacture, use and on to recyclability. Packaging design used to focus solely on selling the product. It was often elaborate, with […]
Our Packaging Team is Expanding
The drive for alternatives to plastic, along with the continued growth of e-commerce has resulted in a greater demand for cardboard packaging. As a specialist manufacturer of corrugated boxes and cardboard packaging solutions, Aylesbury Box Company has stepped up production to meet this need. Our latest move has been to welcome Minesh Bhalsod to the […]
Rich Pickings with Bespoke Packaging
Walking down a supermarket aisle, you are faced with an extensive range of options. As a consumer, you need to make a quick decision before moving onto the next items on your list. As a manufacturer, you want to ensure that yours is the brand of choice. Packaging plays a vital role for both parties. […]
Is Sustainable Packaging Important to Customers?
As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68% of UK shoppers have been swayed by the environmental […]
The Joy of Personalised Retail Packaging
Whether online or in-store, retail forecasts suggest that those brands which offer personalised services and products will thrive in the coming year. Could stylised printed retail packaging enable your brand to remain relevant and exciting in 2019? Printed Packaging – Adding a Touch of Design Leading brands often work in collaboration with guest designers for […]
Keeping a Close Eye on Packaging Trends
As a cardboard packaging manufacturer, Aylesbury Box Company aims to keep up to speed with the latest developments in packaging design. At the start of the year, there is no better time to share a few key points, which could shape your product packaging and delivery boxes over the coming year. Getting Back to Basics […]
Merry Christmas from Aylesbury Box Company!
With a growing number of online retailers and logistics companies opting for our cardboard packaging solutions, this has been a considerably busy time of year. The Aylesbury Box Company team have been incredible all year and have pulled out all the stops this December. Before we head off on a well-deserved break, we wanted to […]
Grab the Opportunity to Personalise your Packaging
High Street and online retailers are battling it out to provide the best customer experience in the final countdown to Christmas. In store or delivered to your door, the one thing that all customers receive is the product packaging. If you are a manufacturer selling direct to the customer, or through a merchant, printed packaging brings […]
Cardboard Packaging Design Inspiration
Cardboard packaging isn’t restricted to a standard box. As box manufacturers, we make use of design and cardboard engineering skills in order to create primary, secondary and tertiary packaging. We’ve just seen the Pinterest page for Nadie Parshina. The board clearly shows some of the wonderful ways in which new shapes and styles can be […]
Bespoke Packaging Solutions for Start-Up Businesses
As a start-up business, you need to find ways in which to help your brand to stand out from the competition. Packaging is often the first contact that prospective customers have with your brand. As such, a plain, off-the-shelf delivery box simply won’t cut it. You need bespoke packaging solutions to capture interest and get […]
Low Cost Packaging Design
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to provide you with food for thought when it comes […]
Winning Designs in the Luxury Packaging Awards
If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and runners up showcase the possibilities when you invest in retail […]
Focus on Teens to Revive the High Street
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but to be attractive, your retail packaging has to deliver what […]
Be Original with Bespoke Boxes and Packaging
The market is flooded with goods and competitors. With so much choice, consumers can afford to be picky. As a business, you need to use every available tool to help your business stand out from the crowd. From exceptional, personalised service, through to bespoke boxes and packaging, attention to detail and a customer-led approach is […]
Take the pain out of Deliveries with Bespoke Boxes
Are your customers being driven mad every time they receive a delivery from you? Ensuring a positive customer experience extends to every interaction with your company. You may have created the most desirable products and invested in a helpful customer service team, but what about your deliveries? Can bespoke boxes address the ‘pain’ points that […]
Super – Markets Investing in Sustainable Packaging
“UK consumers are now acutely aware that discarded plastic bags are commonly found in rivers, seas and on land, proving to be an ever-present danger to birds, animals and marine life. Even in landfill, they can take hundreds of years to break down.” Confederation of Paper Industries There’s no doubt that growing awareness is changing […]
Box Clever with Retail Packaging
The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer in a range of cunning ways. A standard cardboard box […]
Packaging Design and the Supply Chain
When considering packaging design, the focus is frequently placed on shelf appeal. Attractive packaging does impact on the perceived value and can ultimately boost sales. There is, however, another element to consider when it comes to packaging design; logistics. Packaging design has a significant impact on supply chain management. By considering the entire process, it is possible […]
Black and White Packaging Design
Printed packaging is often bursting with colour. Rich, bright or subtle tones help to communicate a message and ensure that your goods look eye-catching on the shelf. What’s more exact colour matching can align your packaging with your branding. With so much going for coloured packaging design, why would any company opt for black and […]
Packaging Design that Works
Retail packaging can be manufactured from a wide range of materials, in an extensive range of shapes, dimensions, colours and finishes. There are plenty of stylish, fun and quirky packaging designs online, but how do you select the right option for your product? Aylesbury Box Company suggests that there are three main points to consider: […]
Luxury Packaging: As Tempting as Pandora’s Box
In the Greek Myth, Zeus gifts Pandora with a gilded box, along with strict instructions never to open it. Not knowing what’s inside fuels Pandora’s curiosity and temptation eventually drives her to lift the lid. When it comes to luxury packaging design, brands can use this myth as inspiration for generating curiosity. The box should […]
Packaging Advice for Start Up Businesses- Part 2
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection and packaging efficiency. Following on from this, we will look […]
Packaging Advice for Start-Up Businesses – Part 1
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the cheapest option, but we’d like to explain why it may […]
