Time for a Packaging Review
Are you considering how to alter your packaging to reduce damage and returns? Maybe, sustainability is your focus for 2025. Or, are you keen to lower the cost of void fill and deliveries? All of these reasons indicate it’s time for a packaging review. What is a Packaging Review? Packaging has multiple roles to play, […]
What are the Packaging Trends for 2025?
As we start a new year, you might be keen to explore the predicted packaging trends for 2025. These are based on consumer preferences, so they can elevate the perception of your brand. As such, a review and update of your packaging and labels could extend your market share and sales. Sustainable Packaging Trend Remains […]
What Makes Good E-commerce Packaging?
As we hit the peak season for online retailers, we’re exploring the latest insight on e-commerce packaging. Now, when you want to know what makes good e-commerce packaging, you have to ask the customers. So, what’s important to them? Key Overview of E-commerce Packaging The latest Macfarlane Packaging Unboxing Survey* has been published. It reveals […]
Colours for Autumn Packaging
One of the highlights of the season is the changing colours of leaves. A trip to many of the UK’s woodlands can be spectacular at this time of year, as they are filled with rich and earthy colours. Reflecting these changing tones in nature, we see an influx of khaki, burgundy, terracotta and yellow designs […]
Tips on Christmas Gift Packaging
In the last week, we’ve been contacted by a couple of small, independent retailers. They are looking for assistance with designing Christmas Gift Packaging. As they intended to sell stock at Festive Artisan Markets starting in November, there is just enough time to turn things around. However, we started working on Advent Calendar designs and […]
Get Onboard with Iced Tea
If you’ve been abroad this year, you may have bought a refreshing iced tea. This tea-based, fruity soft drink is very popular across Europe, America and Asia. Yet there’s been less take up in the UK, however, tastes are changing. The younger generation favours iced tea, cold brews and bubble tea over the traditional hot […]
Insert Here: Packaging and Presentation
Whether or not you are a fan of Apple products, there is one thing that cannot be denied and that is the quality of the packaging. The ideal space for every item, accessory and leaflet has been considered and created. The quality of the packaging and presentation makes it feel like you’ve made a special […]
How to Test E-commerce Packaging
When you sell online, your customers want prompt delivery of undamaged goods. So, the success of your business depends on efficient processes and protective e-commerce packaging. In this article, we look at ways to test your boxes are up to the job of being resilient to handling. Is your E-commerce Packaging Fit for Handling? Have […]
How to Get the Most Out of a Box
A cardboard shipping carton or retail box is often a single-use item, but this needn’t be the case. In this article, we explore packaging components that can help you get the most out of a box. Encouraging You to Reuse & Recycle Boxes It may seem contrary that we, a cardboard packaging manufacturer, would encourage […]
Colour Printed Packaging: Pantone Matching
Colour is widely used to add appeal to retail and e-commerce packaging. It also builds brand familiarity and helps to communicate company values. So what do you need to know about printed packaging to achieve the desired finish? How to Achieve Colour Consistency on Printed Packaging Contemplating the right brand colours is a minefield. You […]
Packaging Designed for Recyclability
Do you add a recycling icon to your packaging and feel that you have ticked the sustainability box or is your packaging designed for recyclability? In this article, we explore the difference. Minimising Packaging Waste The majority of customers and producers are aware of the negative environmental impact of packaging waste. In response, considerable efforts […]
Innovate for Performance & Sustainability
What do manufacturers, theme parks and quarries have in common? Their processes all rely on efficient chain conveyor operation and, this depends on keeping the chain lubricated. However, the manual, brush, drip or spit systems for applying lubrication are messy and wasteful. So, it was time to innovate for performance and sustainability. Introducing Rotalube Rotalube […]
What’s the Best Packaging Design?
We often see articles and posts showcasing the ‘best packaging design’. Typically, these include stylish graphics and a clever novelty feature. Yes, we can appreciate the skills of the designer and manufacturer, but would this work for your products? So, in this article, we’re exploring what defines good packaging design for your brand and products. […]
Is Cheap Packaging the Best Option?
If you think that a box is just a box, you are naturally going to pick the cheapest option on the market. However, the role of packaging extends beyond a simple container for your goods. In this article, we explore the three primary roles of packaging and why cheap boxes aren’t always the best option. […]
4 Packaging Design Essentials
We all judge on appearances and that is why packaging design matters. As customers, we often have nothing more than the packaging to go on before making a purchase. The boxes, bottles and tins indicate whether this product can meet our needs and match our values. As such, they significantly impact sales. So, what are […]
Questions to Ask a Packaging Supplier
Have you spent years developing your product range and preparing to launch or grow your business? If so, don’t let your efforts be let down by sub-standard packaging. All too often, postal boxes and even retail packaging are an afterthought. Therefore, quick decisions are made about which packaging supplier to use, largely based on the […]
Why Switch From Plastic Packaging?
Did you know that 74% of the UK population favour a reduction in plastic packaging use? As a result, many of us are actively looking for brands that use alternative packaging materials. So, a growing number of producers and retailers are switching to more sustainable options. However, the latest data shows we have a long […]
Packaging and Brand Identity
Have you considered the role that packaging plays in your brand identity? Coming up with a company name and deciding what you will sell is the starting point for most retail businesses. You invest in your product range and the company website, then get ready to sell. Meanwhile, packaging is often a later consideration. Raring […]
How are Bespoke Boxes Made?
Many people believe that bespoke boxes will cost a lot more than off-the-shelf solutions. However, there is very little difference in the manufacturing process. For this reason, custom packaging can be affordable and may even help to reduce other costs. Let us explain the process. Back to Basics with Corrugated Cardboard Corrugated cardboard boxes have […]
A Taste of Argentina
Are you looking for a unique box of chocolates for Mother’s Day? Or an indulgent treat for yourself? If so, let us introduce you to tantalising Sur Chocolates! Fortunately, this local business has an online shop, so their irresistible goodies can be delivered to your door. We were delighted to provide sustainable e-commerce packaging for […]
Making Unboxing Memorable
Your delivery arrives and you are desperate to get inside and find your order. Does the unboxing experience matter? Do we respond differently to the product based on the shape, appearance and packaging material it is delivered in? Let’s give this some thought. Unwrapping Gifts Imagine it’s your birthday and laid out before you are […]
Is Your E-commerce Packaging a Missed Opportunity?
Almost any product can now be purchased online and UK residents love to browse the internet. However, the majority of orders arrive in plain cardboard boxes. Is this a wise decision or a missed opportunity for e-commerce packaging? UK Desire for Online Shopping According to the latest Statista data*, 80% of the UK population can […]
Packaging Predictions: What’s in Store for 2024?
There’s no better time for packaging predictions than the New Year! So, what do we see influencing design in the road ahead? Packaging Materials Firstly, after several years of increases, market forecasts suggest that paper prices will stabilise in 2024. This will make it easier for cardboard packaging manufacturers like us to provide accurate quotes […]
Box Company is Christmas Ready!
So, it’s our final day of 2023 at Aylesbury Box Company. The team have cleared their workspaces and everyone is ready for a much-deserved break with family and friends. Boxes Galore! This year, our industrious factory team have manufactured over 10 million boxes in all shapes and sizes. These include slimline, letterbox friendly postal boxes, […]
Why Do Brands Change Their Packaging?
It’s widely known that consistent branding helps consumers to build trust in a product or company. As buyers, we spot that familiar box design on the shelf, grab and go. So, why do brands change their packaging? Packaging Rebrand – The Risks & Rewards The main reason why brands change their packaging is because both […]
Sustainable Christmas Cards
Sending Christmas cards is a seasonal tradition and there are ways to maintain this custom and minimise environmental impact. Will you pledge to go green for the 2023 festivities? Why Do We Send Christmas Cards? Let’s be honest, most of the mail that drops into our letterboxes are bills or generic flyers. For this reason, […]
How to Pack & Ship Fragile Items
We recently read that cardboard boxes were selected as the ideal means of moving flamingos to a South Carolina zoo. With this in mind, let’s talk about how to pack and ship fragile items. The Decision to Pack and Ship in Cardboard Boxes When 15 fully grown flamingos needed to be transported from North Carolina […]
Balancing the Box
Packaging design is far more than strong branding. Achieving effective solutions that fulfil every step in the supply chain and circular economy requires balancing the box requirements. In this article, we outline some points to consider for your packaging project. Protective Packaging The main purpose of packaging is to protect the goods inside from damage, […]
A Run of Custom Boxes
When a local sports and social club wanted custom boxes to keep members on the run, we were happy to deliver. All 500 members of this Buckinghamshire club are serving police officers and police staff and this is reflected in the distinctive blue and white packaging design. Buckinghamshire Sports Club Across the country, Police clubs […]
Tips for the Best Printed Packaging Results
Plain boxes protect your goods and ensure they arrive in great condition, so is printed packaging necessary? If so, how do you get the best results? Advantages of Printed Packaging Adding print design to shipping boxes, e-commerce mailers and retail packaging offers an opportunity to enhance the perception of your brand. The goods inside the […]
