We often see articles and posts showcasing the ‘best packaging design’. Typically, these include stylish graphics and a clever novelty feature. Yes, we can appreciate the skills of the designer and manufacturer, but would this work for your products? So, in this article, we’re exploring...
If you think that a box is just a box, you are naturally going to pick the cheapest option on the market. However, the role of packaging extends beyond a simple container for your goods. In this article, we explore the three primary roles of...
We all judge on appearances and that is why packaging design matters. As customers, we often have nothing more than the packaging to go on before making a purchase. The boxes, bottles and tins indicate whether this product can meet our needs and match our...
Have you spent years developing your product range and preparing to launch or grow your business? If so, don’t let your efforts be let down by sub-standard packaging. All too often, postal boxes and even retail packaging are an afterthought. Therefore, quick decisions are made...
Did you know that 74% of the UK population favour a reduction in plastic packaging use? As a result, many of us are actively looking for brands that use alternative packaging materials. So, a growing number of producers and retailers are switching to more sustainable...
Have you considered the role that packaging plays in your brand identity? Coming up with a company name and deciding what you will sell is the starting point for most retail businesses. You invest in your product range and the company website, then get ready...
Many people believe that bespoke boxes will cost a lot more than off-the-shelf solutions. However, there is very little difference in the manufacturing process. For this reason, custom packaging can be affordable and may even help to reduce other costs. Let us explain the process. Back...
Are you looking for a unique box of chocolates for Mother's Day? Or an indulgent treat for yourself? If so, let us introduce you to tantalising Sur Chocolates! Fortunately, this local business has an online shop, so their irresistible goodies can be delivered to your...
Your delivery arrives and you are desperate to get inside and find your order. Does the unboxing experience matter? Do we respond differently to the product based on the shape, appearance and packaging material it is delivered in? Let’s give this some thought. Unwrapping Gifts Imagine it’s...
Almost any product can now be purchased online and UK residents love to browse the internet. However, the majority of orders arrive in plain cardboard boxes. Is this a wise decision or a missed opportunity for e-commerce packaging? UK Desire for Online Shopping According to the latest...