We often see articles and posts showcasing the ‘best packaging design’. Typically, these include stylish graphics and a clever novelty feature. Yes, we can appreciate the skills of the designer and manufacturer, but would this work for your products? So, in this article, we’re exploring...
Have you considered the role that packaging plays in your brand identity? Coming up with a company name and deciding what you will sell is the starting point for most retail businesses. You invest in your product range and the company website, then get ready...
Are you a small business or start-up looking to bring a new product to the food and beverage market? Tantalising the public’s tastebuds with fresh flavours is an exciting prospect, but this is a challenging market to enter. You might love the taste of your grandmother’s...