The Season of E-commerce Returns
As an online retailer, you’ll know that the follow-up to any peak purchasing period is a season of e-commerce returns. There are many reasons why your customers reject their purchases and ask you to refund them. From unwanted gifts to excessive sales spend, it can easily eat into your profits. So, is there a way […]
Packaging and Perception
Popping the cork on a new branded packaging As consumers, we all make instant decisions about products based on their packaging. It is intuitive. The packaging influences our perception of the product and whether it can meet our requirements. The packaging design, print, graphics and font are signals of the product’s value and that shifts […]
