Corrugated cardboard is widely available, low cost and versatile. Both lightweight and strong, it can be modelled into all manner of shapes and items. With a flat, paper-based surface, it is easy to print. These properties make it ideal for protective, branded packaging. With a...
It’s hard not to notice that Easter Eggs started making an appearance on the supermarket shelves as soon as the Christmas stock had cleared. Perceived as one of the worst examples of excessive packaging, do Easter Eggs deserve their bad press? Excessive Packaging in Decline There is...
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal....
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...
The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there...
Unique packaging design can elevate a brand favourite, help to launch a new product or support a local initiative. The exclusivity of limited-edition packaging adds to the sense of value; the product can go from an everyday essential to a collectable item. Should your brand...
A new year offers a fresh start and after the excesses of Christmas, many of us opt to improve our health and fitness. Could our customers’ boxes help you achieve your resolutions? Getting Active A popular resolution is to get active. Gym memberships peak in January, but...
How are conscious consumers shaping the landscape for manufacturers and retailers in 2022? In December, the Chartered Institute of Marketing (CIM) released research. Dreaming of a Green Christmas revealed that 53% of UK adults were opting for more environmentally-friendly celebrations. From selecting sustainable packaging and reusing...
The rise in home deliveries and e-commerce has increased the convenience of shopping, but what happens when you are not home. Where do the delivery drivers leave your boxes? You may request that packages be left with neighbours or in a ‘safe’ place, but this isn’t...
Merry Christmas! Our production team, delivery drivers and account managers are completing the last of the 2021 packaging orders. Thank you to all of the long-standing and new customers who have kept us busy throughout the year. We fully appreciate your business and we hope to...