Advice
Packaging insight for informed decision making
Packaging is our passion and we are keen to share our knowledge to help you find the right packaging solutions. Our team are always happy to recommend packaging solutions, provide samples and find the best fit for your packaging, however, if you want to be well-informed read on!
Yes, we are a packaging manufacturer, but we strive to be much more than that by providing a personable service, helpful advice and streamline processes.
Luke Jamieson
Commercial Director
E-commerce Packaging
Here are some tips for designing effective e-commerce packaging:
E-commerce has transformed the way people shop, and the need for effective e-commerce packaging has never been greater. When designing e-commerce packaging, there are several factors to consider, including protecting the product during shipping, making the package visually appealing, and minimizing waste.
The primary function of e-commerce packaging is to protect the product during shipping. This means that the packaging should be strong and durable enough to withstand the rigours of shipping, and it should be designed to keep the product safe and secure. Consider using materials like corrugated cardboard or bubble wrap to provide extra protection.
E-commerce packaging should be designed to minimize waste and reduce shipping costs. This means that the packaging should be as compact as possible while still providing adequate protection. Consider using custom-sized boxes or envelopes to reduce the amount of excess space and material.
E-commerce packaging is an excellent opportunity to reinforce your brand and create a memorable unboxing experience for your customers. Consider adding branding elements like logos, colours, or custom messaging to the packaging. This can help to create a sense of anticipation and excitement for the customer.
Sustainability is becoming increasingly important to customers, and e-commerce packaging is no exception. Consider using sustainable materials like recycled cardboard or biodegradable packaging. This can help to reduce your environmental impact and appeal to eco-conscious customers.
E-commerce packaging should be designed to make it easy for customers to open and access the product. Consider adding features like tear strips, easy-open flaps, or perforations to make it easy for customers to open the package without damaging the product inside.
E-commerce packaging can also be an opportunity to provide customers with additional information about the product or your brand. Consider adding product information, care instructions, or promotional materials to the packaging. This can help to create a more engaging and informative unboxing experience.
Designing e-commerce packaging requires a careful balance between protecting the product, creating a memorable unboxing experience, minimizing waste, and appealing to eco-conscious customers. By keeping these tips in mind, you can design e-commerce packaging that meets the needs of your customers and helps to create a positive brand experience.
