Everything Now E-commerce
Online shopping is desirable because it enables consumers to have everything now. The speed and simplicity of e-commerce are reasons why the average British shopper places three orders a week. In this article, we explore the other factors that are important to these online shoppers. What are the Priorities for Online Shoppers? A Wireless Logic […]
Box Clever: Get Savvy with Brand Marketing
Demand for cardboard boxes is on the up. A sturdy packaging staple, they have proven their worth as a cost effective and robust means of transporting goods. There’s no need for radical change, but is it time to see cardboard boxes in a new light? Plain corrugated cardboard boxes are far from inspiring, but we […]
Packing Innovations; Cereal
The Battle Creek Toasted Cornflake Company, set up by Dr John Harvey Kellogg and later renamed Kellogg’s, was one of the early innovators in packaging. In a bid to encourage America to ditch the fat laden breakfast of choice, the company realised that they didn’t just need to create healthier alternatives; they also needed to […]
