As we start a new financial year, we want to sow the seeds for updating and improving your e-commerce postal boxes. How can packaging design benefit your business, customers and the environment? Here are 5 essential steps to consider: 1. Reduce or remove single-use plastic from e-commerce...
In our previous article ‘A Growing Love for Subscription Boxes', we covered target customers, appeal and profitability. Continuing on the theme, this article looks at: Planning Subscription Box Contents Marketing Subscription Boxes Customer Service Planning Subscription Box Contents With a clearer idea of what will appeal to...
The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there...
The rise in home deliveries and e-commerce has increased the convenience of shopping, but what happens when you are not home. Where do the delivery drivers leave your boxes? You may request that packages be left with neighbours or in a ‘safe’ place, but this isn’t...
Transforming plain shipping boxes into branded packaging doesn’t need to be complex or costly. Take the example of Beer Snack Club, a recently launched craft beer and snack pairing subscription box startup. They wanted to keep things simple and were mindful of budget, but they...
Live in the moment they say, appreciate the here and now. How can you be thinking about Christmas packaging in the middle of summer? Well, we are and that’s because retailers have to plan all year to optimise sales during the festive period. At any time...
As physical stores and town centre cafes reopened, a surge of shoppers returned to the High Street. Seeking out the sensory experiences and personal interaction that is missing online. After a year of e-commerce domination, can we expect fewer cardboard boxes arriving at our front...
In the 2019 Royal Mail report ‘UK Subscription Box Boom’ it was revealed that 27.5% of the population were signed up to at least one subscription service. As the opportunity to browse the shops has been hindered by Covid-19 restrictions, consumers have further increased their...
If your pleasure is reading, then the perfect gift is a book (or ten!) and the ideal shopping experience is a traditional bookshop. One of our customers is Coles Books in Bicester, which is the oldest independent bookshop in North Oxfordshire. Whilst they provide a delightful...
There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to...